How a White Paper Helps Simply NUC Show Value to B2B Tech Buyers
How a White Paper Helps Simply NUC Show Value to B2B Tech Buyers White papers are a vital marketing tool, as 71% of B2B technology buyers read them when they research new products and services.[1] Simply NUC, a leading provider of mini computers, wanted to create their first white paper to engage both existing customers […]
How Case Studies Help Loopio Engage B2B Customers and Win Business
How Case Studies Help Loopio Engage B2B Customers and Win Business Customer stories are the most powerful proof point for persuading buyers to make a change, especially when that change involves adopting new software at work. “It can be scary for B2B buyers to try something new,” said Jillian Wood, Director of Marketing Communications at […]
5 Keys to Creating Killer Case Studies – Even If You’re Totally Swamped
How to Get Your Lead-Converting Case Studies Done (Even If You Have Zero Time to Create Content) Case studies are one of the most powerful items in your B2B marketing toolbox. According to Demand Gen Report, 79% of B2B buyers read case studies when they research a purchase. They primarily use case studies in the […]
3 Ways to Repurpose Your B2B Case Studies to Reach More Buyers and Maximize Engagement
3 Ways to Repurpose Your B2B Case Studies to Reach More Buyers and Maximize Engagement B2B buyers consume 13 pieces of content before they choose a vendor. Repurposing your case studies into new formats can engage these buyers and give them the insights they need to build a case for your solution. According to a […]
3 Proven Ways to Get Customers to Say, “Yes!” to a Success Story
Creating case studies should be at the top of your “to-do” list if you need content that turns B2B leads into customers. According to a Content Marketing Institute study, B2B marketers called customer testimonials and case studies the most effective type of content. Meanwhile, nine out of ten B2B buyers said that online customer success […]
Why Your Website Isn’t the Best Place for Your B2B Case Studies and Success Stories
Case studies are one of the most powerful weapons in your B2B marketing arsenal. According to the CMO Council, nine out of ten B2B buyers say that online customer success content has a major effect on their purchasing decisions. Meanwhile, a hawkeye study found that 71% of B2B buyers in the awareness stage and 77% […]
5 Ways to Take Your B2B Case Studies From Blah to Brilliant
Case studies are one of the most powerful B2B marketing and sales tools. Here’s how to create case studies that resonate with prospects and motivate them to say, “Yes!” to your product. Today’s B2B buyers are tired of being sold to all of the time. They’re bombarded with advertising and can’t go a day without […]
How to Make B2B Buyers Believe You (Even When You Don’t Have Any Case Studies)
While case studies are a B2B marketing powerhouse, they’re not always easy to get. Here’s how to engage prospects when you can’t share customer success stories … Case studies are one of the top dogs of B2B content marketing. B2B customers rely on them to make informed buying decisions, as case studies give customers social proof that your products […]