How to Write Killer Ads That Get Clicks

According to 2017 research from the Content Marketing Institute 2017 research from the Content Marketing Institute, B2B marketers use an average of three methods of paid content promotion.  But only between 24%-54% of marketers see value from their investment. If you use paid advertising, then you know how much effort goes into selecting advertisers, writing copy, …

3 Proven Ways to Get Customers to Say, “Yes!” to a Success Story

Creating case studies should be at the top of your “to-do” list if you need content that turns B2B leads into customers. According to a Content Marketing Institute study, B2B marketers called customer testimonials and case studies the most effective type of content. Meanwhile, nine out of ten B2B buyers said that online customer success …

The 7 Most Overlooked Opportunities For B2B Marketers In 2017

Life is hectic when you’re a B2B marketer.   Between attending meetings, planning campaigns, and publishing endless content, you might have trouble keeping up. You barely have time to analyze your own activities – let alone find out what other marketers are doing to succeed.   In the day-to-day rush, you may miss out on …

How Content Marketing Benefits Your Business (and Generates 3x as Many Leads as Outbound Marketing)

More than 85% of marketers use content marketing – and for good reason! Content marketing is a proven way to boost customer engagement and increase sales. Studies have shown that the average buyer now interacts with 11.4 pieces of content before making a purchasing decision. It’s not surprising that every year, businesses dedicate more of …

The #1 Website Metric That B2B Marketers Are Getting Wrong

Boosting website traffic is a top priority for many marketers. According to the 2017 B2B Content Marketing Benchmarks, Budgets, and Trends Report, 78% of B2B marketers use “website traffic” to measure their content’s success. While traffic is an important measurement, it often doesn’t correlate with how well your content actually performs. Who is visiting your …

[Infographic] The Evolution of Content Marketing: Past, Present, and Future Trends

If you’ve been in the B2B content marketing space for a while, you’ve likely come across a number of recommended “do’s” and “don’t’s”. How many of the best practices that you followed five years ago are still relevant? What have you dismissed? What has made you successful? It’s interesting to look at how things have …

[Podcast] How to Find Your Unique B2B Brand Voice

This week, I’m excited to share my interview on the SaaS Content Marketing Podcast. It’s all about finding your brand voice. We discussed how finding your voice isn’t something that you do once and then forget about. As new competitors and products enter the market, it’s crucial to stay aware of how your voice comes …

Why Your Website Isn’t the Best Place for Your B2B Case Studies and Success Stories

Case studies are one of the most powerful weapons in your B2B marketing arsenal. According to the CMO Council, nine out of ten B2B buyers say that online customer success content has a major effect on their purchasing decisions. Meanwhile, a hawkeye study found that 71% of B2B buyers in the awareness stage and 77% …

[New Data] How Technology Marketers Are Using Content

Last week, the Content Marketing Institute published their annual report on technology content marketing. The survey took the pulse of 2,562 technology marketers and offers a number of valuable insights. Here are some key findings: 95% of technology marketers use content marketing. 64% of respondents said that compared with one year ago, their organizations are …

The Best (and Worst) Ways to Follow Up With B2B Leads

As a content marketer, you spend a lot of time and money creating content that generates leads.  But what happens after you get that hard-earned lead? What you do after someone downloads a resource can make or break your sales. Your company could look annoying, even desperate, when you call someone five minutes after they …

[Data] How to Create Explosive Content Upgrades That Skyrocket Your Email Subscribers

Email marketing generates a $38 return for every $1 invested and drives more conversions than any other channel, including search and social media. With these results, it’s not surprising that list building is a priority for B2B marketers. One of my top ways to build my list is with content upgrades. Content upgrades are resources …

B2B Copywriting Insights: Expert Interview Series with Digital Inbound Marketing Blog

This week, I want to share a post from the Digital Inbound Marketing blog where I’ve been featured as part of their Expert Interview Series. In the post, I share a glimpse into how I got started and have built Fresh Perspective Copywriting over the last 8 years and how the industry has changed during …

[Research] 2017 Marketing Performance Management Benchmarks

Do you ever wonder how the best companies manage marketing performance and how you stack up against your competitors? Recently, Allocadia surveyed more than 200 companies to determine the industry’s maturity level around marketing performance, along with what the best marketers in world are doing differently. “Companies who are excelling at managing performance expect their …

How to Organize Your Content and Immediately Improve Your Marketing Results

If you’re a B2B marketer who produces loads of content, you likely have important marketing files scattered across your company. Here’s why you should centralize your files so that you can create better, faster and more effective content. A simplifying movement is taking the world by storm. The Life-Changing Magic of Tidying Up is an …

[Infographic] Effective Storytelling That Converts Prospects Into Customers

We all know that B2B buyers are savvier than ever, and hard sells no longer work on them. Instead of pushy sales pitches, many B2B marketers are using storytelling to reach their audiences. Sharing your customers’ successes can enhance your reputation and provide social proof that your products deliver results. Potential customers want to learn …

19 Quick and Easy Lead Magnets That Attract B2B Buyers

Do you get lackluster conversions from your blog? Try adding some content upgrades! Here’s how these simple lead magnets can help you achieve conversion rates of 25%-54%. Your email list is your most powerful marketing asset. According to the Direct Marketing Association, email marketing generates a $38 return for every $1 invested. Meanwhile, Monetate found …

Are You a Vain B2B Marketer?

One of the biggest B2B marketing challenges is creating content that engages customers. Many B2B marketers spend tons of time developing content, but then they miss the mark. Instead of discussing things their customers care about, they go on about their products, their company and how great they are. How boring! It’s no wonder that …

7 Questions You Absolutely Need to Ask Before Hiring a Freelance Copywriter

Finding a freelance B2B copywriter can be a daunting task. Choosing the wrong copywriter is more hassle than it’s worth – leading to project delays, higher costs and increased work for you. But when you find the right copywriter, you can make your job easier, improve your marketing results and produce more content faster.  Here …

The Top B2B Content Marketing Trends of 2017

Succeeding with content marketing means keeping up with the latest research, trends and best practices. Here are five content marketing trends that will help you engage more customers in 2017. 2016 certainly had its ups and downs. But the year ended with some good news on the content marketing front: B2B marketers are achieving better …

[Infographic] 7 Essential Ingredients for Attention-Grabbing B2B Copy

We all share a common goal to create copy that converts. A strong call to action is key to driving conversions. The folks at TechWyse have put together an infographic full of best practices that will help you create copy that grabs your readers’ attention and turns them into customers. Check out The Best Call-To-Action …