The Best (and Worst) Ways to Follow Up With B2B Leads

As a content marketer, you spend a lot of time and money creating content that generates leads.  But what happens after you get that hard-earned lead? What you do after someone downloads a resource can make or break your sales. Your company could look annoying, even desperate, when you call someone five minutes after they […]

[Data] How to Create Explosive Content Upgrades That Skyrocket Your Email Subscribers

Email marketing generates a $38 return for every $1 invested and drives more conversions than any other channel, including search and social media. With these results, it’s not surprising that list building is a priority for B2B marketers. One of my top ways to build my list is with content upgrades. Content upgrades are resources […]

The Perfect Mix: 5 Ingredients in Successful B2B Case Studies

Case studies are one of the most powerful B2B marketing tools. B2B customers rely on them to make informed buying decisions and see social proof that your products deliver results. In fact, DemandGen found that 73% of B2B buyers have used case studies to make a purchasing decision in the last 12 months. The more […]

B2B Copywriting Insights: Expert Interview Series with Digital Inbound Marketing Blog

This week, I want to share a post from the Digital Inbound Marketing blog where I’ve been featured as part of their Expert Interview Series. In the post, I share a glimpse into how I got started and have built Fresh Perspective Copywriting over the last 8 years and how the industry has changed during […]

[Research] 2017 Marketing Performance Management Benchmarks

Do you ever wonder how the best companies manage marketing performance and how you stack up against your competitors? Recently, Allocadia surveyed more than 200 companies to determine the industry’s maturity level around marketing performance, along with what the best marketers in world are doing differently. “Companies who are excelling at managing performance expect their […]

How to Organize Your Content and Immediately Improve Your Marketing Results

If you’re a B2B marketer who produces loads of content, you likely have important marketing files scattered across your company. Here’s why you should centralize your files so that you can create better, faster and more effective content. A simplifying movement is taking the world by storm. The Life-Changing Magic of Tidying Up is an […]

[Infographic] Effective Storytelling That Converts Prospects Into Customers

We all know that B2B buyers are savvier than ever, and hard sells no longer work on them. Instead of pushy sales pitches, many B2B marketers are using storytelling to reach their audiences. Sharing your customers’ successes can enhance your reputation and provide social proof that your products deliver results. Potential customers want to learn […]

19 Quick and Easy Lead Magnets That Attract B2B Buyers

Do you get lackluster conversions from your blog? Try adding some content upgrades! Here’s how these simple lead magnets can help you achieve conversion rates of 25%-54%. Your email list is your most powerful marketing asset. According to the Direct Marketing Association, email marketing generates a $38 return for every $1 invested. Meanwhile, Monetate found […]

Are You a Vain B2B Marketer?

One of the biggest B2B marketing challenges is creating content that engages customers. Many B2B marketers spend tons of time developing content, but then they miss the mark. Instead of discussing things their customers care about, they go on about their products, their company and how great they are. How boring! It’s no wonder that […]

The Top B2B Content Marketing Trends of 2017

Succeeding with content marketing means keeping up with the latest research, trends and best practices. Here are five content marketing trends that will help you engage more customers in 2017. 2016 certainly had its ups and downs. But the year ended with some good news on the content marketing front: B2B marketers are achieving better […]

[Infographic] 7 Essential Ingredients for Attention-Grabbing B2B Copy

We all share a common goal to create copy that converts. A strong call to action is key to driving conversions. The folks at TechWyse have put together an infographic full of best practices that will help you create copy that grabs your readers’ attention and turns them into customers. Check out The Best Call-To-Action […]

Industry Experts Sound Off About the Best B2B Marketing Tools of 2016

This week, I wanted to share a post from the team at Venture Accelerator Partners. They’ve asked experts to reveal their top B2B marketing tools from 2016. Last year was filled with innovations in the way we use marketing technology and productivity tools. Some of these tools sound really cool, and I’m hoping to check […]

5 Steps to Creating a B2B Brand Voice that Resonates with Your Customers

Finding your brand voice isn’t something that you do once and then forget about. As new competitors and products come into the market, it’s crucial to stay aware of how your voice comes across to customers. For example, many B2B companies create new voices for new products. But they don’t update their overall corporate voice to […]

8 Steps to a Winning B2B Lead Generation Program

A targeted, tailored and relevant lead gen program is a vital part of any B2B marketing strategy. And although there is no one-size-fits-all solution, there are proven ways to ensure that prospects find your business, engage with you and turn into customers. This week I received an email from a student who, as part of […]

These 23 Questions Will Save You From Any B2B Content Creation Rut

Creating killer content takes a lot of time and hard work. If you’re part of the 76% of B2B marketers who are producing more content this year than last, you might be struggling to stay ahead. After all, you only have so many hours in the day. You may also wonder how to make the […]

How to Boost Brand Engagement with Your B2B Content

With 72% of B2B content marketers saying that they struggle to create engaging content, it can sometimes seem like an uphill battle to generate and maintain engagement. This week, I’m sharing some expert advice put together by Uberflip. They have reached out to marketing experts to identify what makes a top-notch content strategy. Cassandra Jowett […]

The Top 5 Ways to Promote Your Premium Content

Getting your premium content in front of your target audience requires a solid strategy. Many B2B marketers create killer content and then let it waste away on their websites, where no one finds it. To get noticed by the right buyers, you need to spend even more time promoting your content than you do creating […]

How to Get Your Sales Team to Actually Use Your Content

Sometimes it can feel like a lost cause … You’ve created a strong library of content that you want to get in front of as many customers as possible. You hope your sales team will feel as excited about your content as you are. But then the momentum stops short at sales’ door. Building a […]