Industry Experts Sound Off About the Best B2B Marketing Tools of 2016

This week, I wanted to share a post from the team at Venture Accelerator Partners. They’ve asked experts to reveal their top B2B marketing tools from 2016. Last year was filled with innovations in the way we use marketing technology and productivity tools. Some of these tools sound really cool, and I’m hoping to check …

How to Create Killer B2B Content in 2017

The start of a new year is an ideal time to review your content strategy to see what’s working, what’s not working, and how you can improve. Here’s how you can get your 2017 marketing off to a great start… For the past few years, B2B marketers have been testing the content waters. According to …

5 Steps to Creating a B2B Brand Voice that Resonates with Your Customers

Finding your brand voice isn’t something that you do once and then forget about. As new competitors and products come into the market, it’s crucial to stay aware of how your voice comes across to customers. For example, many B2B companies create new voices for new products. But they don’t update their overall corporate voice to …

8 Steps to a Winning B2B Lead Generation Program

A targeted, tailored and relevant lead gen program is a vital part of any B2B marketing strategy. And although there is no one-size-fits-all solution, there are proven ways to ensure that prospects find your business, engage with you and turn into customers. This week I received an email from a student who, as part of …

These 23 Questions Will Save You From Any B2B Content Creation Rut

Creating killer content takes a lot of time and hard work. If you’re part of the 76% of B2B marketers who are producing more content this year than last, you might be struggling to stay ahead. After all, you only have so many hours in the day. You may also wonder how to make the …

How to Boost Brand Engagement with Your B2B Content

With 72% of B2B content marketers saying that they struggle to create engaging content, it can sometimes seem like an uphill battle to generate and maintain engagement. This week, I’m sharing some expert advice put together by Uberflip. They have reached out to marketing experts to identify what makes a top-notch content strategy. Cassandra Jowett …

The Top 5 Ways to Promote Your Premium Content

Getting your premium content in front of your target audience requires a solid strategy. Many B2B marketers create killer content and then let it waste away on their websites, where no one finds it. To get noticed by the right buyers, you need to spend even more time promoting your content than you do creating …

How to Get Your Sales Team to Actually Use Your Content

Sometimes it can feel like a lost cause … You’ve created a strong library of content that you want to get in front of as many customers as possible. You hope your sales team will feel as excited about your content as you are. But then the momentum stops short at sales’ door. Building a …

[Infographic] Do You Have Revenue-Leaking Gaps in Your B2B Customer Experience?

Today, 80% of customers base their buying decisions on their customer experience, rather than price. This eye-opening statistic speaks to how the customer experience should be at the forefront of B2B marketing strategies. This week, I wanted to share an inforgraphic put together by B2BMarketing.net: 5 worrying truths about the state of B2B customer experience. …

10 Things You Need on Your B2B Homepage [Infographic]

Your website is at the forefront of your business and arguably the most valuable marketing resource you own. It’s often the first stop for both potential and existing customers, so keeping it optimized should be a priority. Your website can lead customers all the way through their journey – from an introduction via a Google …

The Top 10 Content Marketing Infographics for Summer 2016

Summer is officially here bringing with it longer days, warm breezes and those long anticipated vacations (or stay-cations). Yay! If you’ve got the hammock set up and are looking for some good summer reading, be sure to check out these 10 content marketing infographics curated by the folks over at BrightTalk. Infographics are the perfect …

How Content Marketers Can Be More Creative

Increase creativity with these upgrades to your workspace and habits. Creativity. We all want it, and we all want it to come easy! Regardless of the project you’re working on, a healthy dose of creativity is an asset that can give your content a leg up over others. If you’ve ever found yourself stuck in …

The Ultimate List of Content Marketing Cheat Sheets

B2B marketers use an average of 13 content marketing tactics – from case studies to white papers to blog posts. Since 76% of B2B marketers are creating more content than they did last year, it’s crucial to find ways to be more efficient and productive. That’s why I loved this article by Marketing Insider Group sharing 15 content …

How to Make B2B Buyers Believe You (Even When You Don’t Have Any Case Studies)

While case studies are a B2B marketing powerhouse, they’re not always easy to get. Here’s how to engage prospects when you can’t share customer success stories … Case studies are one of the top dogs of B2B content marketing. B2B customers rely on them to make informed buying decisions, as case studies give customers social proof that your products …

The New Content Marketing Benchmarks Are Here: How Do You Stack Up?

Do you ever wonder how your content is stacking up against your competitors? Is your content getting the same engagement as others in the industry? How do you know if you are leading or lagging?   Luckily, the folks over at Venngage have put together some benchmarks that we can use as a point of …

4 Must-Do Steps to Maximize the Value of Your Content

This week, I’m sharing a post from my friends over at SingleGrain. They’ve put together four really powerful ways to squeeze the most out of your content – something that we all hope to achieve! We work hard at generating valuable content and want our content to be as effective as possible. If you’re struggling …

5 Quick Tips: Social Media for B2B

  Believe it or not, some companies are still skeptical about the benefits of B2B social media. A lot of B2Bs think they are boring, at least compared to most B2Cs, and wouldn’t be interesting to social communities. They also perceive that it’s harder to measure the effectiveness of social on the B2B side of …

10 B2B Content Marketing Planning Mistakes That Are Stifling Your Success

B2B content marketers who create and follow through with a plan are more successful than those who wing it. Here’s how to avoid common planning mistakes that can derail your content marketing success … We’ve all heard the saying, “If you fail to plan, you plan to fail”. With content marketing now mainstream (88% of …

The Ultimate SEO Checklist for Blog Posts

The days of tricking search engines are over. If you have been using tactics that try to manipulate Google, you probably have noticed a significant dip in traffic. Barry Feldman and Andy Crestodina have collaborated to create this 21 point SEO Blog Post checklist that can help you create blog content that satisfies both readers …

10 B2B Content Marketing Productivity Tools You Need to Use Today

While you’re reading this, you likely have no less than a dozen other tabs open and a to-do list that’s growing by the minute. As B2B marketers, we have our plates full. We’re producing more content than ever, using an average of 13 content marketing tactics from case studies to white papers to blog posts. …