Fill Up Your B2B Content Calendar With This Great Resource

Planning, creating and scaling content can be a challenge. A lot of time and hard work can go into content production, and we’re all looking for ways to maximize our content and increase our productivity as B2B marketers. This week, I wanted to share a great resource that I came across that can help you …

7 Productivity Hacks for Smart B2B Content Marketers

It seems like our marketing “to do” list gets longer every day. The more projects and meetings on your list, the harder it is to get everything done. Here are seven tips that will boost your content marketing productivity … Every day, I speak with B2B marketing professionals who struggle with their workload. It’s no surprise … According …

How B2B Buyers Are Engaging With Your Content [Data]

Let’s face it …   Your content marketing efforts don’t mean anything unless your ideal customers engage with your content and take action.   To help you get the most out of your content investments, I’ve compiled some recent statistics on how B2B buyers are using content throughout the sales cycle. Drumroll, please! The B2B Buyer Journey …

How to Scale Your B2B Content – Without Sacrificing Its Quality

It’s no longer enough to produce high-quality content. B2B marketers also must produce high volumes of content to raise brand awareness and engage customers. Here’s how to scale your content production without sacrificing its quality. I was always a big believer in producing high-quality content over a high quantity of content. As content marketers, we’re …

The Top 10 B2B Marketing Posts in 2015

Here’s what B2B marketers were talking about in 2015 … along with a look ahead at 2016 content marketing trends. As you’re preparing your 2016 marketing, now is a good time to look back on what mattered the most in 2015. I rounded up my top posts of the year to find out what B2B …

11 Things That You Must Include in Your Next Blog Post

Woo-hoo! You’re ready to publish your latest blog post and bring more readers back to your blog. But before you queue your post, take a moment to review this checklist to make sure that it contains all of the pieces you need to engage readers, increase your social shares and drive conversions. Here are 11 …

The Most Important Question You’re Not Asking Your B2B Customers

If you had the opportunity to meet your customers face-to-face, what questions would you ask them? Unfortunately, many B2B marketers leave out the most important question … “You must get to know your customers.” We’ve all heard this a million times. But how do you actually do this? Last week, I attended SpiceWorld 2015. I …

How to Create B2B Data Sheets that Drive Sales

Data sheets … sell sheets … technical specifications … Whatever you call them, they are an important part of any B2B salesperson’s toolkit. However, many B2B marketers load their data sheets with too much text and visual clutter. This not only causes your core message to get lost, but it also overwhelms your readers. Here are …

5 Ways World-Class B2B Marketers Rock Their Content [Lessons From Content Marketing World 2015]

  Didn’t make it to Content Marketing World? Don’t worry. This article contains my top five takeaways for B2B marketers. Wow! Content Marketing World was amazing. The Content Marketing Institute outdid itself with this fantastic event. A special highlight was a private concert by the Barenaked Ladies – one of my favourite bands of all …

How to Get More Value From Your Articles

Articles and blog posts are a B2B marketing power tool. Here’s how to get more value from all of your articles, so you can reach a wider audience, attract more leads and turn them into customers …   Articles – including blog posts – are one of the top B2B marketing tactics. And with good …

Mind the Gap: The Missing Link to B2B Content Marketing Success

Many B2B marketers have a disconnect between the content they’re producing and the content their customers actually want. If your content doesn’t hit the mark, buyers won’t respond. Here’s how to identify and fill your content gaps so you can wow customers and get them to take action. It’s every content marketer’s worst fear …  …

Copywriters or Content Writers: Who Can Best Help You Achieve Your B2B Marketing Goals?

White papers … ghost blogging … sell sheets … Different marketing tactics require different writing skills. If you have limited resources, will a copywriter or a content writer help you achieve the best results? As a B2B marketer, you’re likely tasked with producing a ton of content. According to the 2015 B2B Content Marketing Benchmarks, …

7 Keys to Creating B2B Product Pages That Convert Leads Into Customers

B2B buyers are conducting research online and waiting longer to speak with sales reps. Think of your product pages as a virtual sales team that educates buyers and answers their key questions. Here’s how to improve your product pages to engage leads and boost your sales. As a B2B marketer, you’re likely creating a ton …

How to Turbocharge Your List Building With Content Upgrades

“Would you like fries with that?” “Do you want to supersize your drink?” “Would you like to make it a combo with pop and a cookie?” The fast food industry knows a thing or two about upgrades. Just imagine the truckloads of extra fries McDonald’s sells every year – and the millions in additional revenue. …

5 Content Marketing Hacks That Will Help You Start 2015 With a Bang

Wouldn’t life be great if we could press an “easy” button and bypass all the things we don’t like? We wouldn’t need to idle in traffic, clean the house or sit through another boring PowerPoint presentation. We also would never wonder what to blog about next. We could just press the button and – boom …

How to Scale Your Content Across Regions – Lessons from “Global Content Marketing”

Much has been written on content marketing. However, there’s not a lot of information for marketers who need to scale their content across regions. Pam Didner’s new book, “Global Content Marketing,” fills this gap. The book defines global content marketing as “the process of developing and sharing relevant, valuable and engaging content with target audiences …

10 Steps to an Effective B2B Content Marketing Strategy

If you’re planning your marketing, you likely have lots of content marketing projects in the works. And you’re not alone. According to research by the Content Marketing Institute (CMI) and MarketingProfs, 86% of B2B marketers now use content marketing to drive business. However, only 38% of B2B marketers think their content is effective. What causes …

5 Keys to Creating B2B Content That Engages Different Verticals

According to new research by the Content Marketing Institute and MarketingProfs, B2B marketers create content for an average of four audiences. The 2015 B2B Content Marketing: Benchmarks, Budgets and Trends – North America report also states that B2B marketers use an average of 13 different content marketing tactics. This tactics include blogs, e-newsletters, case studies, …

3 Ways to Make Your Technology Marketing More Human [Insights from SpiceWorld 2014]

IT professionals love robots. They can chat for hours about R2-D2, Data and K-9. However, they don’t feel the same about robotic marketing. I attended SpiceWorld 2014 and had the opportunity to sit down with Jennifer Slaski, executive director of marketing communications at Spiceworks. She offered advice on how technology marketers can make their content …

Why IT Buyers Aren’t Responding to Your Content [Insights from SpiceWorld]

According to a new report from Spiceworks, technology marketers are missing the mark when it comes to engaging IT buyers.   The How to Win Friends and Influence IT Pros report states that IT pros want to have honest conversations with their peers and brand reps when they make buying decisions. However, technology marketers place …