11 Red Flags That Your B2B Content Is Boring

One of the biggest challenges in B2B marketing is creating content that engages your target audience. Not only must your content attract leads, but it also must engage those leads throughout your entire sales cycle. Plus, as more B2B companies dive into content marketing, you’ll have more competition for the same audience. So, how do …

The #1 Way to Avoid Embarrassing and Costly Typos in Your Marketing Copy

Photo source I’m a big believer in having an extra set of eyes review my copy before I publish it or send it to a client. It’s easy to miss typos when you’re focused on producing a lot of content and meeting tight deadlines. At the least, a typo is a nuisance. You may receive …

Should You Use Social Media or Traditional Marketing to Engage IT Buyers? [IT Pros Sound Off]

When it comes to making the best use of your marketing time and resources, should you: Send more emails or post more content to your blog? Create a direct mail campaign or run ads on LinkedIn? Host a webinar on your website or a Hangout on Google+? With so many options, it can be hard …

7 Ways to Promote Your White Papers to Get More Downloads, Leads and Shares

White papers, guides and ebooks are time-intensive content marketing projects. It’s surprising that many B2B marketers put lots of time and resources into developing white papers and then simply post them on their websites and hope leads will pour in. Unfortunately, it’s not this easy. Here are seven ways you can promote your white papers …

3 Ways to Make Your B2B Marketing Timely: Lessons from “Weird Al” Yankovic

#452226178 / gettyimages.com Have you caught any of “Weird Al” Yankovic’s new videos? He released one a day for eight days, and they’re all hilarious. Here’s one of my favourite videos from his new album, Mandatory Fun. It’s a parody of “Blurred Lines”, in which he rants about bad grammar in “Word Crimes”: “Weird Al” …

How to Get Your Content Featured in Top Technology Blogs

Many B2B blogs look sad. These niche blogs may not get a lot of traffic, comments or shares – even if they contain excellent content. If you oversee a B2B blog, it may sometimes seem like you’re publishing in a ghost town. There are plenty of steps you can take to increase your blog’s traffic, …

What Type of B2B Marketer Are You? Take This Quiz

[playbuzz-game game=”http://www.playbuzz.com/rachelfoster10/what-type-of-b2b-marketer-are-you”] If you’re like me, you’ve probably wasted time with those personality quizzes that are all over Facebook. I’ve decided to jump on the bandwagon by creating a quiz just for B2B marketers. Take the quiz to discover if you’re an old school or a new school B2B marketer. Have fun!    

How Not to Get Your B2B Content Blocked by Your Ideal Customers

Celebrity gossip … game requests … Rob Ford news … We all have posts that we wish we could block on Facebook. When I complained that I was sick of seeing endless “news” about the Kardashians, a friend recommended that I install F.B. Purity. It’s a browser extension that lets you block game requests, ads …

What Types of B2B Content Do You Need to Convert Leads?

Here’s a hard truth about marketing … You can produce tons of B2B content – even great content – but if it’s not relevant to your target audience, you’re wasting your time and resources. In the latest TechTarget Media Consumption Research Brief, B2B technology buyers stated that “media is only effective if the information that …

How to Create B2B Lead Nurturing Content That Wins You Customers

Blogging … social media … webinars … According to MarketingProfs, 71% of B2B marketers now use content marketing tactics such as these to generate leads. In fact, many recent studies have shown that the tide is turning. B2B marketers are moving away from “me-focused” marketing to attract new leads with helpful content. However, what often …

How to Tell a Consistent Story Across All of Your B2B Marketing Channels

Multimedia is big in B2B. According to the 2014 B2B Content Marketing Benchmarks, Budgets and Trends – North America report, B2B marketers are using a variety of media types. The top 10 B2B content marketing tactics include online presentations, white papers, videos, case studies, social media, blog posts and more. If you are experimenting with …

Should You Remove the Comments Feature From Your B2B Blog?

My name is Rachel and I just removed the comments feature from my blog. When I made the decision, I wasn’t thinking about blocking opinions that differ from my own or dealing with trolls. I simply wasn’t getting enough comments to make keeping the feature worthwhile. The empty comment boxes made my blog look sad.  …

How Original Research Can Help Your B2B Technology Company Stand Out

When I write blog posts for myself or for my clients, I look for compelling statistics to back up what I’m saying. However, it is often hard to find new sources that have published research on my topics, so I end up citing the same sources over and over again. This means that there’s an …

How to Build a B2B Blog that Attracts Leads and Increases Your Conversions

According to InsideView, B2B marketers who blog generate 67% more leads than those who don’t blog. However, many B2B marketers struggle to engage their target audience and increase their conversions through their blogs. Check out the webcast below, where I discuss how to build a B2B blog that attracts high-quality leads and motivates them to …

5 Reports That All B2B Technology Marketers Must Read

It seems as though I get a new report in my inbox every day. Many of them aren’t relevant, but every once in a while, someone sends me intriguing statistics that I just have to share. Without further ado, here are five reports that can give you valuable insights into B2B technology buyers and where …

3 B2B Blogging Trends to Watch

Blogging is now one of the top content marketing strategies for B2B marketers. According to research from the Content Marketing Institute and MarketingProfs, 76% of B2B marketers are now using blogs – up 11 percentage points from two years ago. While 62% of the survey’s respondents think their blogs are effective, an amazing 79% of …

5 Ways to Get Your Internal Team to Write for Your B2B Blog

Growing your B2B blog is a group effort. However, it can be challenging to get your internal subject matter experts to share their knowledge on your company’s blog. After all, blogging is likely not part of their job description, and they may not place writing posts high on their list of priorities. If you want …

The Best of the Fresh Marketing Blog in 2013

Before we look ahead to 2014, I want to take a look back at the blog posts that have generated the most interest on the Fresh Marketing Blog in 2013. And without further ado, here they are:  1.    What IT Buyers Really Think of Your Marketing I wasn’t surprised that this post made it to …

15 Questions You Must Ask Before Writing a B2B Blog Post

Many bloggers take a casual approach to blogging – they’ll write about whatever is on their minds as ideas come to them. However, this approach typically doesn’t work if you’re blogging for a mid- to large-sized B2B organization and need to align content with your creative and marketing goals. Here are 15 questions to ask …

How to Create B2B Content That Engages CIOs, End Users and Other IT Buyers

[slideshare id=27984388&doc=howtocreateb2bcontentthatengagesitbuyers-131106193723-phpapp01] One of the keys to successful B2B technology marketing is customizing your content for all of your audiences. While many technology companies now create content for early-, mid- and late-stage leads, many are still missing opportunities to engage all of their buyers and purchase influencers. According to a study by TechTarget, “corporate IT …