Fresh Perspective Copywriting Year in Review

Happy holidays! With 2012 coming to a close, I wanted to take a moment to share some of the amazing things that have happened this year – both in my business and personally. The biggest news in my business is that I incorporated Fresh Perspective Copywriting on November 30. After almost four years growing as […]

The Mad Men Guide to Overcoming Creative Block

I’m hooked on Mad Men and can’t wait for the season five premiere. One of the things I love best about the show is watching Don Draper save many client relationships by coming up with brilliant concepts at the last minute … just before his clients are about to walk. However, you don’t need to wait until you’re almost screwed to come up with a great concept. Simply read on to learn the top 5 ways that Don, Peggy and the crew overcome creative block …