Content Marketing Benchmarks

Do you ever wonder how your content is stacking up against your competitors?

Is your content getting the same engagement as others in the industry? How do you know if you are leading or lagging?  

Luckily, the folks over at Venngage have put together some benchmarks that we can use as a point of reference when it comes to how our content is performing. Not only have they pulled data from the top 115 marketing tech companies, but they have designed it to be actionable. You can plug in a few of your own numbers to see how you measure up.

Here are some of the metrics that they have benchmarked:

  • Blog post total shares and shares by platform
  • Blog post shares by followers
  • Blog post total shares by content type
  • Total shares and shares by platform, per month
  • Top companies

Check out the SlideShare and Infographic to see how you stack up.