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I’m a big believer in having an extra set of eyes review my copy before I publish it or send it to a client. It’s easy to miss typos when you’re focused on producing a lot of content and meeting tight deadlines.

At the least, a typo is a nuisance. You may receive emails from the grammar police and need to correct mistakes on your blog. At the most, a typo can be highly embarrassing and cost you lots in brand damage, legal fees or lost revenue.

The BBC reported on an e-commerce company that doubled its online revenue after fixing a typo on its website. According to the story, typos may cost companies millions of dollars a year, as customers will question your credibility if they find errors in your copy.

While typos happen to everyone, having a professional proofreader review your copy minimizes your risk and improves your image.

A few people have recently asked me to recommend a proofreader. I work with Prompt Proofing and Proofreadnow.com. Here’s why I like working with them:

The main differences between Prompt Proofing and Proofreadnow.com are their prices and turnaround times. Here’s a quick overview:

Prompt Proofing

Prompt Proofing is a Canadian-based company run by the mother and daughter team of Pat and Anna Wootton. Their turnaround times range between 12 and 48 hours. You pay more if you need your documents returned within 12 hours and less if you can wait 48 hours. I use Prompt Proofing if I don’t need a document returned for at least 12 hours and want to save a bit on my proofreading costs.


I use Proofreadnow.com when I need to have a document proofed fast, as they can return your files in as little as an hour. You pay a premium for faster turnaround and save if you give Proofreadnow.com more time to proof your documents. Proofreadnow.com’s standard turnaround times range between one and 24 hours.

If you don’t want to work with a third-party proofreader, I recommend that you at least have someone on your team review your copy before you publish it.

If you’re going to proof your own work, be sure to read it aloud. Yes, your co-workers might think you’re muttering to yourself, but this is a great way to catch errors and make sure your copy flows smoothly. You should also print your copy before you proof it, as it’s easier to catch typos on a printed page than it is to catch them on your screen.

3 Ways To Leverage This For Your Business:

1. Read the post How to Write Killer B2B Headlines That Drive Readership, Shares and Conversions. Grabbing the attention of your audience is as important as keeping it.

2. Subscribe to The Fresh Marketing Blog to get the latest B2B marketing tips, trends and best practices.

3. Click to share this article on Linkedin. Sharing quality content increases your visibility and credibility with your existing contacts, creating conversations and potentially new business.