Email is a major part of a savvy marketers’ strategy.
According to McKinsey, email is 40 times more effective for acquiring new customers than Facebook or Twitter. Forrester also found that email marketing is the most effective tactic for lead nurturing among top B2B marketers.
The folks over at websitebuilder.org have put together a great infographic with 119 email marketing statistics that offer insight into what works and what doesn’t.
Check out 119 Facts You Don’t Know About Email Marketing for tips on how to create successful campaigns.