We all know that B2B buyers are savvier than ever, and hard sells no longer work on them.

Instead of pushy sales pitches, many B2B marketers are using storytelling to reach their audiences.

Sharing your customers’ successes can enhance your reputation and provide social proof that your products deliver results. Potential customers want to learn from others in their role or industry who have overcome their top challenges.  

If you’d like tips on how to incorporate storytelling across your marketing, check out the How to Tell a Better Story and Increase Conversions infographic from Salesforce.com. The infographic describes how to use anecdotes and honesty and to foster connections with customers. It also provides tips on how to develop a relatable protagonist.