21 Ways to Find Out What B2B Buyers Want

One of the biggest B2B marketing challenges is creating content that motivates buyers to respond. But how do you know what will get them to say, “yes”? Here are 21 ways to get to know your customers, so you can create content that engages them and brings you results.

How to Get B2B Buyers to Pay Attention to Your Content

  You only have eight seconds to capture a customer’s attention online. Here’s how to make the most out of every second… If I gave you eight seconds to tell me about your product or service, what would you say? Traditional elevator pitches are an average of 56 seconds. However, the average attention span has …