What Types of B2B Content Do You Need to Convert Leads?

Here’s a hard truth about marketing … You can produce tons of B2B content – even great content – but if it’s not relevant to your target audience, you’re wasting your time and resources. In the latest TechTarget Media Consumption Research Brief, B2B technology buyers stated that “media is only effective if the information that […]

How to Create B2B Lead Nurturing Content That Wins You Customers

Blogging … social media … webinars … According to MarketingProfs, 71% of B2B marketers now use content marketing tactics such as these to generate leads. In fact, many recent studies have shown that the tide is turning. B2B marketers are moving away from “me-focused” marketing to attract new leads with helpful content. However, what often […]