[Infographic] Effective Storytelling That Converts Prospects Into Customers
We all know that B2B buyers are savvier than ever, and hard sells no longer work on them. Instead of pushy sales pitches, many B2B marketers are using storytelling to reach their audiences. Sharing your customers’ successes can enhance your reputation and provide social proof that your products deliver results. Potential customers want to learn […]
19 Quick and Easy Lead Magnets That Attract B2B Buyers
Do you get lackluster conversions from your blog? Try adding some content upgrades! Here’s how these simple lead magnets can help you achieve conversion rates of 25%-54%. Your email list is your most powerful marketing asset. According to the Direct Marketing Association, email marketing generates a $38 return for every $1 invested. Meanwhile, Monetate found […]
Are You a Vain B2B Marketer?
One of the biggest B2B marketing challenges is creating content that engages customers. Many B2B marketers spend tons of time developing content, but then they miss the mark. Instead of discussing things their customers care about, they go on about their products, their company and how great they are. How boring! It’s no wonder that […]
The Top B2B Content Marketing Trends of 2017
Succeeding with content marketing means keeping up with the latest research, trends and best practices. Here are five content marketing trends that will help you engage more customers in 2017. 2016 certainly had its ups and downs. But the year ended with some good news on the content marketing front: B2B marketers are achieving better […]
[Infographic] 7 Essential Ingredients for Attention-Grabbing B2B Copy
We all share a common goal to create copy that converts. A strong call to action is key to driving conversions. The folks at TechWyse have put together an infographic full of best practices that will help you create copy that grabs your readers’ attention and turns them into customers. Check out The Best Call-To-Action […]
Industry Experts Sound Off About the Best B2B Marketing Tools of 2016
This week, I wanted to share a post from the team at Venture Accelerator Partners. They’ve asked experts to reveal their top B2B marketing tools from 2016. Last year was filled with innovations in the way we use marketing technology and productivity tools. Some of these tools sound really cool, and I’m hoping to check […]
5 Steps to Creating a B2B Brand Voice that Resonates with Your Customers
Finding your brand voice isn’t something that you do once and then forget about. As new competitors and products come into the market, it’s crucial to stay aware of how your voice comes across to customers. For example, many B2B companies create new voices for new products. But they don’t update their overall corporate voice to […]
8 Steps to a Winning B2B Lead Generation Program
A targeted, tailored and relevant lead gen program is a vital part of any B2B marketing strategy. And although there is no one-size-fits-all solution, there are proven ways to ensure that prospects find your business, engage with you and turn into customers. This week I received an email from a student who, as part of […]
These 23 Questions Will Save You From Any B2B Content Creation Rut
Creating killer content takes a lot of time and hard work. If you’re part of the 76% of B2B marketers who are producing more content this year than last, you might be struggling to stay ahead. After all, you only have so many hours in the day. You may also wonder how to make the […]
How to Boost Brand Engagement with Your B2B Content
With 72% of B2B content marketers saying that they struggle to create engaging content, it can sometimes seem like an uphill battle to generate and maintain engagement. This week, I’m sharing some expert advice put together by Uberflip. They have reached out to marketing experts to identify what makes a top-notch content strategy. Cassandra Jowett […]
The Top 5 Ways to Promote Your Premium Content
Getting your premium content in front of your target audience requires a solid strategy. Many B2B marketers create killer content and then let it waste away on their websites, where no one finds it. To get noticed by the right buyers, you need to spend even more time promoting your content than you do creating […]
[Infographic] Do You Have Revenue-Leaking Gaps in Your B2B Customer Experience?
Today, 80% of customers base their buying decisions on their customer experience, rather than price. This eye-opening statistic speaks to how the customer experience should be at the forefront of B2B marketing strategies. This week, I wanted to share an inforgraphic put together by B2BMarketing.net: 5 worrying truths about the state of B2B customer experience. […]
10 Things You Need on Your B2B Homepage [Infographic]
Your website is at the forefront of your business and arguably the most valuable marketing resource you own. It’s often the first stop for both potential and existing customers, so keeping it optimized should be a priority. Your website can lead customers all the way through their journey – from an introduction via a Google […]
The Top 10 Content Marketing Infographics for Summer 2016
Summer is officially here bringing with it longer days, warm breezes and those long anticipated vacations (or stay-cations). Yay! If you’ve got the hammock set up and are looking for some good summer reading, be sure to check out these 10 content marketing infographics curated by the folks over at BrightTalk. Infographics are the perfect […]
How Content Marketers Can Be More Creative
Increase creativity with these upgrades to your workspace and habits. Creativity. We all want it, and we all want it to come easy! Regardless of the project you’re working on, a healthy dose of creativity is an asset that can give your content a leg up over others. If you’ve ever found yourself stuck in […]
How to Make B2B Buyers Believe You (Even When You Don’t Have Any Case Studies)
While case studies are a B2B marketing powerhouse, they’re not always easy to get. Here’s how to engage prospects when you can’t share customer success stories … Case studies are one of the top dogs of B2B content marketing. B2B customers rely on them to make informed buying decisions, as case studies give customers social proof that your products […]
The New Content Marketing Benchmarks Are Here: How Do You Stack Up?
Do you ever wonder how your content is stacking up against your competitors? Is your content getting the same engagement as others in the industry? How do you know if you are leading or lagging? Luckily, the folks over at Venngage have put together some benchmarks that we can use as a point of […]
4 Must-Do Steps to Maximize the Value of Your Content
This week, I’m sharing a post from my friends over at SingleGrain. They’ve put together four really powerful ways to squeeze the most out of your content – something that we all hope to achieve! We work hard at generating valuable content and want our content to be as effective as possible. If you’re struggling […]
5 Quick Tips: Social Media for B2B
Believe it or not, some companies are still skeptical about the benefits of B2B social media. A lot of B2Bs think they are boring, at least compared to most B2Cs, and wouldn’t be interesting to social communities. They also perceive that it’s harder to measure the effectiveness of social on the B2B side of […]
10 B2B Content Marketing Planning Mistakes That Are Stifling Your Success
B2B content marketers who create and follow through with a plan are more successful than those who wing it. Here’s how to avoid common planning mistakes that can derail your content marketing success … We’ve all heard the saying, “If you fail to plan, you plan to fail”. With content marketing now mainstream (88% of […]