The 7 Most Overlooked Opportunities For B2B Marketers In 2017
Life is hectic when you’re a B2B marketer. Between attending meetings, planning campaigns, and publishing endless content, you might have trouble keeping up. You barely have time to analyze your own activities – let alone find out what other marketers are doing to succeed. In the day-to-day rush, you may miss out on […]
5 Ways to Take Your B2B Case Studies From Blah to Brilliant
Case studies are one of the most powerful B2B marketing and sales tools. Here’s how to create case studies that resonate with prospects and motivate them to say, “Yes!” to your product. Today’s B2B buyers are tired of being sold to all of the time. They’re bombarded with advertising and can’t go a day without […]
[Infographic] Effective Storytelling That Converts Prospects Into Customers
We all know that B2B buyers are savvier than ever, and hard sells no longer work on them. Instead of pushy sales pitches, many B2B marketers are using storytelling to reach their audiences. Sharing your customers’ successes can enhance your reputation and provide social proof that your products deliver results. Potential customers want to learn […]
New Research: Case Studies Are The Most Effective B2B Content Marketing Tool
We’ve always known that case studies are one of the top dogs of B2B content marketing, but new research from the LinkedIn Technology Marketing Group now proves it. The LinkedIn Technology Marketing Group recently conducted a survey with more than 600 B2B marketing professionals about the current state of content marketing. The results show that […]
4 Must-Do Steps to Maximize the Value of Your Content
This week, I’m sharing a post from my friends over at SingleGrain. They’ve put together four really powerful ways to squeeze the most out of your content – something that we all hope to achieve! We work hard at generating valuable content and want our content to be as effective as possible. If you’re struggling […]
5 Big B2B Website Mistakes That Are Driving Your Customers Crazy
Most B2B websites miss the mark when it comes to engaging visitors, boosting conversions and driving sales. Here are five major mistakes that cause many B2B websites to fail … If you think of your marketing as a solar system, your website is your sun. Most – if not all – of the content that […]
The 4 Pillars You Need to Tell Great B2B Stories
Stories can help you connect with customers on an emotional level, show your value and stand out from the competition. Here’s how to add compelling stories to your B2B marketing mix … Back in the days of Mad Men, marketers could tell customers how to think and what to buy. But times have changed. Customers […]