Case studies are one of the most powerful items in your B2B marketing toolbox. According to a Content Marketing Institute study, B2B marketers called customer testimonials and case studies their most effective content. Meanwhile, Dimensional Research found that 90% of buyers who read positive customer success content claimed that it influenced their purchasing decision. But […]
Creating case studies should be at the top of your “to-do” list if you need content that turns B2B leads into customers. According to a Content Marketing Institute study, B2B marketers called customer testimonials and case studies the most effective type of content. Meanwhile, nine out of ten B2B buyers said that online customer success […]
Life is hectic when you’re a B2B marketer. Between attending meetings, planning campaigns, and publishing endless content, you might have trouble keeping up. You barely have time to analyze your own activities – let alone find out what other marketers are doing to succeed. In the day-to-day rush, you may miss out on […]
Case studies are one of the most powerful weapons in your B2B marketing arsenal. According to the CMO Council, nine out of ten B2B buyers say that online customer success content has a major effect on their purchasing decisions. Meanwhile, a hawkeye study found that 71% of B2B buyers in the awareness stage and 77% […]
Case studies are one of the most powerful B2B marketing tools. B2B customers rely on them to make informed buying decisions and see social proof that your products deliver results. In fact, DemandGen found that 73% of B2B buyers have used case studies to make a purchasing decision in the last 12 months. The more […]
We’ve always known that case studies are one of the top dogs of B2B content marketing, but new research from the LinkedIn Technology Marketing Group now proves it. The LinkedIn Technology Marketing Group recently conducted a survey with more than 600 B2B marketing professionals about the current state of content marketing. The results show that […]
While case studies are a B2B marketing powerhouse, they’re not always easy to get. Here’s how to engage prospects when you can’t share customer success stories … Case studies are one of the top dogs of B2B content marketing. B2B customers rely on them to make informed buying decisions, as case studies give customers social proof that your products […]
B2B marketers use an average of 13 content marketing tactics – from blogging to webinars. But with so many choices, what types of content will help you attract the most leads and turn them into customers? Here are five winning B2B content marketing tactics …
Most B2B websites miss the mark when it comes to engaging visitors, boosting conversions and driving sales. Here are five major mistakes that cause many B2B websites to fail … If you think of your marketing as a solar system, your website is your sun. Most – if not all – of the content that […]
There is an updated version of this post – 41 Fantastic Places to Promote Your B2B White Papers. Case studies are one of the most powerful B2B sales and marketing tools. Today’s B2B buyers want social proof before they purchase a product or service. Customer testimonials and case studies can give them this proof. According […]
According to the B2B Content Marketing 2013 Benchmarks, Budgets and Trends-North America Report, 71% of B2B marketers are using case studies as part of their content marketing strategy. This is because case studies can be a powerful tool that educates prospects on how to solve their challenges while proving that your services are valuable. However, many B2B marketers make mistakes that diminish the value of their case studies and turn what can be a compelling story into just another sales pitch that nobody wants to read. Here are the five biggest case study mistakes …
This post was originally published by the Content Marketing Institute. According to the Content Marketing Institute’s B2B Content Marketing 2012 Benchmarks, Budgets and Trends Report, 70 percent of B2B marketers find case studies to be an effective content marketing tool. That’s because they can increase customer confidence in your organization, educate prospects on how to […]
One of my clients recently came to me with a problem. Their corporate brochure didn’t reflect how they were different from their competitors. When I spoke with the owner, I discovered that they regularly performed amazing feats of customer service. For example, a member of their team flew halfway around the world to get a client what they needed on time-with only 48 hours’ notice. What a story!
Even if you’ve never personally flown around the world for a client, you may have similar stories about your unmatched service or amazing products. However, you could be taking these stories for granted or you simply don’t know how to find stories that will “wow” potential customers. Here are 3 ways to uncover your hidden gems:
In This Issue: 5 Keys to Amazing Case Study Interviews
Perhaps you’ve been thinking about tackling a project that many B2B marketers put off due to lack of time or resources – collecting customer success stories. This month, I’d like to make this challenge easier for you by offering you my time-tested tips for conducting awesome customer interviews. I find that using these strategies allow me to save tons of time and help the case studies to practically write themselves.
Case studies or customer success stories serve as powerful endorsements for your services and can help you turn more prospects into customers. However, they are also one of the most underused marketing and sales tools. Join me as I identify why you need to add case studies to your marketing mix. I’ll also explain the […]
Case studies are one of the most powerful – yet most underused – marketing and sales tools. While most people place advertising low on their credibility list, they will often believe information about your company when it comes from a third party. This post will show you 7 ways to use case studies to attract more customers.