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Tag: Case Study Directories

Why Your Website Isn’t the Best Place for Your B2B Case Studies and Success Stories

Title image of hand holding a tablet and screen showing business reviews

Case studies are one of the most powerful weapons in your B2B marketing arsenal. According to the CMO Council, nine out of ten B2B buyers say that online customer success content has a major effect on their purchasing decisions. Meanwhile, a hawkeye study found that 71% of B2B buyers in the awareness stage and 77% […]

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