How to Create Killer B2B Content in 2017

The start of a new year is an ideal time to review your content strategy to see what’s working, what’s not working, and how you can improve. Here’s how you can get your 2017 marketing off to a great start… For the past few years, B2B marketers have been testing the content waters. According to …

The Ultimate List of Content Marketing Cheat Sheets

B2B marketers use an average of 13 content marketing tactics – from case studies to white papers to blog posts. Since 76% of B2B marketers are creating more content than they did last year, it’s crucial to find ways to be more efficient and productive. That’s why I loved this article by Marketing Insider Group sharing 15 content …

The Top 10 B2B Content Marketing Posts in 2014 [Fresh Marketing Blog]

To succeed in content marketing, you need to walk the walk – not just talk the talk. Earlier this year, the Content Marketing Institute and MarketingProfs revealed that B2B marketers who have a documented content marketing strategy are more effective than those who don’t have a documented strategy. So, it’s no surprise that many of …