Industry Experts Sound Off About the Best B2B Marketing Tools of 2016
This week, I wanted to share a post from the team at Venture Accelerator Partners. They’ve asked experts to reveal their top B2B marketing tools from 2016. Last year was filled with innovations in the way we use marketing technology and productivity tools. Some of these tools sound really cool, and I’m hoping to check […]
The Top 10 Things B2B Marketers Were Talking About in 2016 (and What You Must Know in 2017)
Happy New Year! I hope you’re easing back into the swing of things after the holidays. If you’re planning for the year, now is a good time to look back at what B2B marketers talked about the most in the last twelve months. From top performing content to productivity tips, here are my top 10 […]
5 Steps to Creating a B2B Brand Voice that Resonates with Your Customers
Finding your brand voice isn’t something that you do once and then forget about. As new competitors and products come into the market, it’s crucial to stay aware of how your voice comes across to customers. For example, many B2B companies create new voices for new products. But they don’t update their overall corporate voice to […]
8 Steps to a Winning B2B Lead Generation Program
A targeted, tailored and relevant lead gen program is a vital part of any B2B marketing strategy. And although there is no one-size-fits-all solution, there are proven ways to ensure that prospects find your business, engage with you and turn into customers. This week I received an email from a student who, as part of […]
These 23 Questions Will Save You From Any B2B Content Creation Rut
Creating killer content takes a lot of time and hard work. If you’re part of the 76% of B2B marketers who are producing more content this year than last, you might be struggling to stay ahead. After all, you only have so many hours in the day. You may also wonder how to make the […]
How to Boost Brand Engagement with Your B2B Content
With 72% of B2B content marketers saying that they struggle to create engaging content, it can sometimes seem like an uphill battle to generate and maintain engagement. This week, I’m sharing some expert advice put together by Uberflip. They have reached out to marketing experts to identify what makes a top-notch content strategy. Cassandra Jowett […]
The Top 5 Ways to Promote Your Premium Content
Getting your premium content in front of your target audience requires a solid strategy. Many B2B marketers create killer content and then let it waste away on their websites, where no one finds it. To get noticed by the right buyers, you need to spend even more time promoting your content than you do creating […]
How to Get Your Sales Team to Actually Use Your Content
Sometimes it can feel like a lost cause … You’ve created a strong library of content that you want to get in front of as many customers as possible. You hope your sales team will feel as excited about your content as you are. But then the momentum stops short at sales’ door. Building a […]
New Research: Case Studies Are The Most Effective B2B Content Marketing Tool
We’ve always known that case studies are one of the top dogs of B2B content marketing, but new research from the LinkedIn Technology Marketing Group now proves it. The LinkedIn Technology Marketing Group recently conducted a survey with more than 600 B2B marketing professionals about the current state of content marketing. The results show that […]
[Infographic] Do You Have Revenue-Leaking Gaps in Your B2B Customer Experience?
Today, 80% of customers base their buying decisions on their customer experience, rather than price. This eye-opening statistic speaks to how the customer experience should be at the forefront of B2B marketing strategies. This week, I wanted to share an inforgraphic put together by B2BMarketing.net: 5 worrying truths about the state of B2B customer experience. […]
10 Things You Need on Your B2B Homepage [Infographic]
Your website is at the forefront of your business and arguably the most valuable marketing resource you own. It’s often the first stop for both potential and existing customers, so keeping it optimized should be a priority. Your website can lead customers all the way through their journey – from an introduction via a Google […]
The Top 10 Content Marketing Infographics for Summer 2016
Summer is officially here bringing with it longer days, warm breezes and those long anticipated vacations (or stay-cations). Yay! If you’ve got the hammock set up and are looking for some good summer reading, be sure to check out these 10 content marketing infographics curated by the folks over at BrightTalk. Infographics are the perfect […]
How Content Marketers Can Be More Creative
Increase creativity with these upgrades to your workspace and habits. Creativity. We all want it, and we all want it to come easy! Regardless of the project you’re working on, a healthy dose of creativity is an asset that can give your content a leg up over others. If you’ve ever found yourself stuck in […]
The New Content Marketing Benchmarks Are Here: How Do You Stack Up?
Do you ever wonder how your content is stacking up against your competitors? Is your content getting the same engagement as others in the industry? How do you know if you are leading or lagging? Luckily, the folks over at Venngage have put together some benchmarks that we can use as a point of […]
4 Must-Do Steps to Maximize the Value of Your Content
This week, I’m sharing a post from my friends over at SingleGrain. They’ve put together four really powerful ways to squeeze the most out of your content – something that we all hope to achieve! We work hard at generating valuable content and want our content to be as effective as possible. If you’re struggling […]
10 B2B Content Marketing Planning Mistakes That Are Stifling Your Success
B2B content marketers who create and follow through with a plan are more successful than those who wing it. Here’s how to avoid common planning mistakes that can derail your content marketing success … We’ve all heard the saying, “If you fail to plan, you plan to fail”. With content marketing now mainstream (88% of […]
10 B2B Content Marketing Productivity Tools You Need to Use Today
While you’re reading this, you likely have no less than a dozen other tabs open and a to-do list that’s growing by the minute. As B2B marketers, we have our plates full. We’re producing more content than ever, using an average of 13 content marketing tactics from case studies to white papers to blog posts. […]
Fill Up Your B2B Content Calendar With This Great Resource
Planning, creating and scaling content can be a challenge. A lot of time and hard work can go into content production, and we’re all looking for ways to maximize our content and increase our productivity as B2B marketers. This week, I wanted to share a great resource that I came across that can help you […]
7 Questions to Ask When You Create a B2B Content Marketing Strategy
Content marketing has gone mainstream. Most B2B companies now use content to raise brand awareness and stand out from their competitors. However, new research from the Content Marketing Institute and MarketingProfs has some surprising statistics. According to the B2B Content Marketing 2016 Benchmarks, Budgets and Trends report, only 30% of enterprise B2B marketers think their content […]
The Top 10 B2B Marketing Posts in 2015
Here’s what B2B marketers were talking about in 2015 … along with a look ahead at 2016 content marketing trends. As you’re preparing your 2016 marketing, now is a good time to look back on what mattered the most in 2015. I rounded up my top posts of the year to find out what B2B […]