The 9 Biggest White Paper Mistakes to Avoid at All Costs

The 9 Biggest White Paper Mistakes to Avoid at All Costs B2B buyers rely on white papers to make informed purchasing decisions. However, many white papers aren’t helpful – they’re boring sales pitches that put readers to sleep. Here are some tips that will help you create white papers that engage leads and convert them into customers… White […]

41 Fantastic Places to Promote Your B2B White Papers 

41 Fantastic Places to Promote Your B2B White Paper It takes a lot of time and effort to create an engaging white paper. Here’s how to maximize your investment, get your content in front of the widest possible audience, and attract more leads …  White papers and guides are among the most time-intensive content marketing […]

The Perfect Mix: 5 Ingredients in Successful B2B Case Studies

11 Essential Ingredients in a B2B Case Study Case studies are one of the most powerful B2B marketing tools, as they give potential customers proof that your products or services deliver results.  They’re not optional.  At some point, your prospects will ask you for them. In fact, 54% of B2B buyers engage with case studies during […]

5 Keys to Creating Killer Case Studies – Even If You’re Totally Swamped

How to Get Your Lead-Converting Case Studies Done (Even If You Have Zero Time to Create Content) Case studies are one of the most powerful items in your B2B marketing toolbox. According to Demand Gen Report, 79% of B2B buyers read case studies when they research a purchase. They primarily use case studies in the […]

7 Keys to Creating a Powerful B2B Brand Voice

“B2B” doesn’t need to mean “boring-to-boring”! Here’s a step-by-step process for developing an engaging B2B brand voice.

How to Find the Right B2B Technology Copywriter

Here’s what to look for when sourcing and interviewing a B2B copywriter for your tech business:

5 Best Practices for Successful B2B Email Marketing

Here’s a list of strategies to be successful with your B2B email marketing:

21 Ways to Find Out What B2B Buyers Want

One of the biggest B2B marketing challenges is creating content that motivates buyers to respond. But how do you know what will get them to say, “yes”? Here are 21 ways to get to know your customers, so you can create content that engages them and brings you results.

7 Smart Investments for Your B2B Marketing Budget

Marketers constantly need to do more with less. With so many marketing options, how do you know where to direct your limited budget? Here are seven investments that will help you get the most bang for your buck … If you’re a marketing director or leader, you juggle endless responsibilities. You must devise and implement […]

How to Pick an Ebook Topic That Actually Attracts Readers

Creating a major piece of content – such as an ebook, guide, or white paper – can be a daunting task. Although these in-depth resources are ideal for educating leads, they are also time-intensive. Many B2B marketing teams are overworked and don’t have the capacity to get these projects off the ground. According to a study […]

[Infographic] 119 Amazing Email Marketing Stats

Email is a major part of a savvy marketers’ strategy. According to McKinsey, email is 40 times more effective for acquiring new customers than Facebook or Twitter. Forrester also found that email marketing is the most effective tactic for lead nurturing among top B2B marketers. The folks over at websitebuilder.org have put together a great […]

The 7 Most Overlooked Opportunities For B2B Marketers In 2017

Life is hectic when you’re a B2B marketer.   Between attending meetings, planning campaigns, and publishing endless content, you might have trouble keeping up. You barely have time to analyze your own activities – let alone find out what other marketers are doing to succeed.   In the day-to-day rush, you may miss out on […]

How Content Marketing Benefits Your Business (and Generates 3x as Many Leads as Outbound Marketing)

More than 85% of marketers use content marketing – and for good reason! Content marketing is a proven way to boost customer engagement and increase sales. Studies have shown that the average buyer now interacts with 11.4 pieces of content before making a purchasing decision. It’s not surprising that every year, businesses dedicate more of […]

What B2B Marketers Must Know About SEO in 2017

Staying on top of SEO best practices and increasing organic traffic is a priority for many B2B marketers. The more targeted buyers you bring to your content, the more you will increase your conversion rates and generate leads.  I sat down with Stephen Johnson, resident SEO expert at Salt Water Digital, to find out how […]

[Infographic] The Evolution of Content Marketing: Past, Present, and Future Trends

If you’ve been in the B2B content marketing space for a while, you’ve likely come across a number of recommended “do’s” and “don’t’s”. How many of the best practices that you followed five years ago are still relevant? What have you dismissed? What has made you successful? It’s interesting to look at how things have […]

[Podcast] How to Find Your Unique B2B Brand Voice

This week, I’m excited to share my interview on the SaaS Content Marketing Podcast. It’s all about finding your brand voice. We discussed how finding your voice isn’t something that you do once and then forget about. As new competitors and products enter the market, it’s crucial to stay aware of how your voice comes […]

Why Your Website Isn’t the Best Place for Your B2B Case Studies and Success Stories

Case studies are one of the most powerful weapons in your B2B marketing arsenal. According to the CMO Council, nine out of ten B2B buyers say that online customer success content has a major effect on their purchasing decisions. Meanwhile, a hawkeye study found that 71% of B2B buyers in the awareness stage and 77% […]

[New Data] How Technology Marketers Are Using Content

Last week, the Content Marketing Institute published their annual report on technology content marketing. The survey took the pulse of 2,562 technology marketers and offers a number of valuable insights. Here are some key findings: 95% of technology marketers use content marketing. 64% of respondents said that compared with one year ago, their organizations are […]

The Best (and Worst) Ways to Follow Up With B2B Leads

As a content marketer, you spend a lot of time and money creating content that generates leads.  But what happens after you get that hard-earned lead? What you do after someone downloads a resource can make or break your sales. Your company could look annoying, even desperate, when you call someone five minutes after they […]

[Data] How to Create Explosive Content Upgrades That Skyrocket Your Email Subscribers

Email marketing generates a $38 return for every $1 invested and drives more conversions than any other channel, including search and social media. With these results, it’s not surprising that list building is a priority for B2B marketers. One of my top ways to build my list is with content upgrades. Content upgrades are resources […]