[Infographic] Effective Storytelling That Converts Prospects Into Customers

We all know that B2B buyers are savvier than ever, and hard sells no longer work on them. Instead of pushy sales pitches, many B2B marketers are using storytelling to reach their audiences. Sharing your customers’ successes can enhance your reputation and provide social proof that your products deliver results. Potential customers want to learn […]

3 Powerful Apps That Will Help You Write B2B Copy That Converts

A few small changes to your copy can lead to big increases in your conversions. As a B2B copywriter, I’m always looking for ways to improve my writing and help my clients get better results. I recently found a few apps that make this process easier. Without further ado, here they are: 1. We We Monitor […]