5 Content Marketing Hacks That Will Help You Start 2015 With a Bang

Wouldn’t life be great if we could press an “easy” button and bypass all the things we don’t like? We wouldn’t need to idle in traffic, clean the house or sit through another boring PowerPoint presentation. We also would never wonder what to blog about next. We could just press the button and – boom […]

How to Get More Sign-Ups for Your Software Trials and Demos

If your organization sells software, you probably rely on demos and trials to attract leads and fill your sales funnel. However, since most software vendors now offer free trials, giving something away for free is no longer enough to convert leads. You’ll need to make your offers more engaging and relevant to your customers’ needs. Here are three ways you can increase the opt-ins for your demos and free software trials …

How to Increase the Conversion Rates on Your B2B Product Pages

According to MarketingSherpaʼs 2011 B2B Marketing Benchmark Report, generating high-quality leads is still the #1 challenge faced by B2B marketers. If you work for a B2B organization, much of your marketing probably aims to drive high-quality leads to landing pages for your products or services. However, once leads arrive at these pages, how many of […]

5 Ways to Improve Your Landing Pages for Better Conversions

As a B2B marketer, you put a lot of effort into getting your target audience to visit your website and opt in for your white papers, videos and reports. However, if your landing pages don’t entice people to request your content, a lot of your hard work will be lost. That’s why I wanted to provide advice on how to improve your landing pages …

5 Ways to Increase the Attendance at Your Events

The quality of your promotional copy can have a huge effect on the success of your live and online events. Over the past few months, I have reviewed numerous email invitations and landing pages and found common problems that could hurt your attendance.

I would like to share some tips, based on my review of these problems, on how to create strong promotional copy for your events.