The B2B Blog Post Checklist: 9 Keys to Boosting Engagement, Shares and Conversions

A blog can be one of your most valuable marketing assets, as it can bring targeted leads to your content and engage them throughout every stage of your sales cycle. Here’s what to include in all of your blog posts to boost your readership, shares and conversions … Woo-hoo! You’re ready to publish your latest […]

How to Create B2B Content that Converts and Shortens Sales Cycles

Highlights from my session at Content Marketing World 2012 I had the pleasure of speaking at Content Marketing World 2012 on the topic of using content to generate leads and shorten the B2B sales cycle. One of the big issues that I wanted to address in my presentation was how B2B companies, particularly technology companies, […]