It’s that time of year again. Time to look forward to a new year and work on reaching your 2014 marketing goals. I was recently asked for my thoughts on what B2B marketing would look like in 2014. I don’t have a crystal ball, but here are three trends that I havebeen observing and think […]
With the rise of social networks, earned media (e.g. social shares and positive online reviews) is becoming more valuable in the eyes of customers. Because many customers now base their buying decisions on social proof, the chat questioned whether paid media (e.g. ads) and owned media (e.g. your website) are still valuable marketing tactics. In two years, will your corporate website still be important?