3 Ways to Make Your Technology Marketing More Human [Insights from SpiceWorld 2014]
IT professionals love robots. They can chat for hours about R2-D2, Data and K-9. However, they don’t feel the same about robotic marketing. I attended SpiceWorld 2014 and had the opportunity to sit down with Jennifer Slaski, executive director of marketing communications at Spiceworks. She offered advice on how technology marketers can make their content […]
Why IT Buyers Aren’t Responding to Your Content [Insights from SpiceWorld]
According to a new report from Spiceworks, technology marketers are missing the mark when it comes to engaging IT buyers. The How to Win Friends and Influence IT Pros report states that IT pros want to have honest conversations with their peers and brand reps when they make buying decisions. However, technology marketers place […]