Boost Your Content Marketing ROI With These 5 Discovery Tips
“This article was originally published by the Content Marketing Institute.” Ask 10 marketers what “content discovery” is, and you’ll most likely get 10 different answers. With all this variation, it can be hard to determine if content discovery is just a buzzword or something that can add significant ROI to your marketing. Content discovery has […]
The 5 Biggest Questions About Creating Social Media Content that Drives Action
Many B2B marketers are turning to social media for lead generation. However, with an overwhelming amount of information shared within social media channels, it is becoming harder for companies to stand out and engage their target audiences. In my recent live chat on Twitter with host The Social CMO, I answered the top questions on “How to Create Social Media Content that Drives Action.” Here’s a summary …