Before we look ahead to 2013, I wanted to take a look back at the blog posts that have generated the most interest on the Fresh Marketing Blog in 2012. And without further ado, here they are:
1. 7 Keys to a Successful Retweet
This article explains the basics of how to retweet and shows how a few simple tweaks to your current retweeting strategy can increase the chances of your tweets going viral.
2. The 5 Most Cringe-Worthy Technology Marketing Buzzwords
A number of tech buzzwords have become so ingrained in marketing culture that you may not even think to question them. This post contains my list of the worst technology marketing jargon.
3. 3 Ways to Break Out of a Content Marketing Rut
Einstein defined insanity as “doing the same thing over and over again and expecting different results.” If your content marketing is on autopilot and you’re not getting the results you want, I wouldn’t say you’re insane, but you could certainly use some fresh ideas. This post share tips that will help you to escape your content marketing rut.
4. How Others View Copywriters
This is my take on the “how others view my profession/hobby” meme.
5. The 3 Biggest Shifts Needed for Successful B2B Content Marketing
To achieve benefits from content marketing – such as increased brand awareness, web traffic, leads and sales – many B2B marketers have to rethink most of what they were taught about marketing. This post presents three shifts in thinking that will help you compete with your content-marketing-savvy competitors and increase your ROI.
6. How to Prioritize Your B2B Lead Generation and Content Marketing Efforts
If you have a mile-long list of marketing projects to tackle, how do you know which projects will have the biggest impact on your business? This post provides advice on how to prioritize your marketing projects to achieve the greatest ROI.
7. 3 Things to Look for in a Freelance Copywriter
Outsourcing your writing to a freelance copywriter can be a challenging task. The wrong writer can cause project delays, increase your workload and even cost you more in the long run. However, the right writer can make your life easier and improve your marketing ROI. This article outlines three things you should look for to ensure your project goes smoothly.
8. What You Can Learn from the World’s Worst Sales Email
Yes, this post contains an actual copy of the world’s worst sales email. You might read it, cringe and think, “My business would never send out something this bad.” However, many businesses are guilty of at least some of the same crimes as this email.” Read the article for tips to ensure that you never make these mistakes in your sales or marketing emails.
9. 5 Ways Content Marketing Can Benefit You
I was surprised that this post made the 2012 list, considering that I published it in 2011. However, it shows that B2B marketers are still interested in learning about the ROI from content marketing.
10. The Mad Men’s Guide to Overcoming Creative Block
One of the things I love best about Mad Men is watching Don Draper save many client relationships by coming up with brilliant concepts at the last minute … just before his clients are about to walk. However, you don’t need to wait until you’re almost screwed to come up with a great concept. Check out the article to learn the top five ways that Don, Peggy and the crew overcome creative blocks.
What topics would you like to see me cover on the Fresh Marketing Blog in 2013? Please leave your suggestions below.