Here’s what B2B marketers were talking about in 2015 … along with a look ahead at 2016 content marketing trends.

TOP 10 B2B Marketing Posts

As you’re preparing your 2016 marketing, now is a good time to look back on what mattered the most in 2015. I rounded up my top posts of the year to find out what B2B marketers were talking about.

The topics range from 2016 content marketing predictions to a post that I wrote in 2013 on how to improve your email subject lines. Without further ado, here are my top 10 posts from 2015:

 1. 5 B2B Content Marketing Trends to Watch in 2016 [Insights From Content Marketing World]

5 B2B Content Marketing Trends to Watch in 2016

In September, I attended Content Marketing World in Cleveland.

It was great to get out of the office and meet so many amazing content marketers. I also learned about some key trends that will impact B2B marketers in 2016. You’ll want to check these out.

 2. How to Write B2B Email Subject Lines that Get Your Messages Opened

Email subject lines are often an afterthought.

After preparing your email’s content, you might only have a few seconds to dash off a quick subject line and send out your email. However, since the best B2B customers often come from in-house email lists, you should spend more time crafting subject lines that get readers to open your emails. Here are five ways you can improve your B2B email subject lines to increase your open rates …

3. How to Create a B2B Content Marketing Strategy

10 Ways to Create a b2b Content Marketing Strategy

Research has shown that B2B marketers who have a content marketing strategy get better results from all of their content. To help you step up your content marketing game, I’ve put together An Essential Guide to Creating a B2B Content Marketing Strategy. This curated ebook contains 10 resources that walk you through the key steps of creating an effective strategy

4. How to Create B2B Data Sheets that Drive Sales

How to Create B2B Data Sheets that Drive Sales

Data sheets … sell sheets … technical specifications …

Whatever you call them, they are an important part of any B2B salesperson’s toolkit. However, many B2B marketers load their data sheets with too much text and visual clutter. This not only causes your core message to get lost, but it also overwhelms your readers.

Here are five data sheet dos and don’ts that will help you turn more leads into customers …

5. How to Get Your Blog Picked Up by Google News

how to get your blog picked up by Google News

Have you ever wondered why the same sites appear over and over again in Google News and how you can get your blog some Google love? This post explains what Google is looking for and offers advice on what to do if your blog doesn’t meet its requirements …

6. 7 Keys to Successful Content Marketing

7 Keys to Successful Content Marketing

The Canadian Association of Marketing Professionals (CAMP) held a panel on how to get better results from your content marketing efforts. Here are seven things that every B2B content marketer must know

7. 5 Ways Small B2B Marketing Teams Can Win at Content Marketing

5 Ways Small B2B Marketing Teams Can Win at Content Marketing

Ask any B2B marketer about their top content marketing challenges, and they’ll likely say, “finding the time and resources to get it done”.

This problem can be even harder if you have a small, in-house marketing team – or if you’re a marketing department of one. Here are five things that will help your small team win at content marketing

 8. 7 Big Mistakes That Sabotage Your B2B Blog’s Success 

7 Big Mistakes that Sabotage Your B2B Blog’s Success

A blog can be one of your most valuable marketing assets, as it can introduce targeted leads to your content and engage them throughout every stage of your sales cycle. Here’s how to avoid common B2B blogging mistakes – along with a checklist that will help keep you on track …

9. 5 Overlooked Opportunities for B2B Marketers

5 Overlooked Opportunities for b2b marketers

Life is hectic when you’re a B2B marketer.  

In the day-to-day rush, you may miss out on chances to engage more leads and turn them into customers. Here are five big opportunities that many B2B marketers are overlooking …

 10. Reasons Why B2B Websites Fail

5 Reasons Why b2b Websites Fail

Forrester recently identified 10 criteria for effective B2B websites and scored 30 companies against its criteria. According to the “B-to-B Content Fails the Customer Engagement Test” report, only four companies passed the test.

Here’s why most B2B websites are failing