One of the biggest B2B marketing challenges is creating content that engages customers.

Many B2B marketers spend tons of time developing content, but then they miss the mark. Instead of discussing things their customers care about, they go on about their products, their company and how great they are.

How boring!

It’s no wonder that customers aren’t interested.

And it’s time to put an end to boring, self-centered B2B content.

Here’s a music video from Influitive that pokes fun at vain B2B marketers. Check it out for a good laugh – even if you cringe when some things look a bit too familiar. We’ve all been there and can relate.