Rachel Foster: B2B Copywriter Specializing in Content Marketing and Lead Generation 

web-res_1754Many of my clients tell me they have a hard time finding a copywriter who understands the complex nature of their B2B products and services. As a B2B copywriter who specializes in technology and software, I help my clients attract high-quality leads, increase their conversions and clearly communicate complex messages. Specific examples of how I have helped my clients can be found in my success stories.

I have a BA in English from the State University of New York at Buffalo and over 14 years of experience writing copy that helps businesses meet and exceed their projected marketing and financial benchmarks.

My background includes:  

  • Working with companies such as Matrix42, Softchoice and Allstream. Through agencies and resellers, I have written copy for brands such as Microsoft and Apple.
  • Speaking at events including Content Marketing World, the MarketingProfs Marketing Writing Bootcamp and MagNet: Canada’s Magazine Conference.
  • Sharing B2B marketing tips, trends and best practices in blog posts for the Content Marketing Institute and Business 2 Community – as well as for my own Fresh Marketing Blog.

Marriage brought me from the U.S. to Canada in 2007. In 2009, I received a business start-up grant from The Province of Ontario to launch Fresh Perspective Copywriting.

I have studied B2B copywriting with American Writers & Artists Incorporated (AWAI) and placed in their 2009 “B2B Rising Star” copywriting competition. I also was included in the Online Marketing Institute’s list of the “Top 40+ Digital Strategists in Marketing for 2014”.

When I’m not creating persuasive copy for clients, I like to get away from my computer and do something active. My husband and I are avid swing dancers. We’re involved with Toronto Lindy Hop, a non-profit organization dedicated to the progression and preservation of Lindy Hop and swing dancing in Toronto. I also enjoy Pilates, sailing and baking French macarons.