B2B copywriting services for technology and software

Copy That Moves B2B Buyers Through Your Funnel—From First Click to Closed Deal

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19 Essential Questions That Will Make Your B2B Sales Copy More Profitable

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    I’ve Helped Leading B2B Tech Brands Capture Buyers’ Attention

    (And I Can Help You, Too!)

    B

    Today's B2B Buyers Are Cautious and Overwhelmed

    Your buyers don’t want a sales pitch—they want answers.

    Before they contact your sales team, they’ve already searched, scrolled, and self-educated. Research shows:

    B2B buyers complete 70% of their journey before engaging with vendors.

    By the time they reach out, they’ve done significant research and formed opinions about potential solutions.

    6sense: B2B Buyer Experience Report, 2024

    They need multiple pieces of content to make educated decisions.

    From case studies to white papers, buyers want the full picture before they commit.
    DemandGen Report: Content Preferences Survey Report, 2023

    81% of B2B buyers have a preferred vendor in mind when they reach out.

    If your content hasn’t positioned your brand as a trusted advisor early in their journey, you may already be out of the running.
    6sense: B2B Buyer Experience Report, 2024

    Turn More Prospects into Customers with Compelling B2B Copy

    Strategic Copy That Gets Business and IT Buyers to Take Action

    At Fresh Perspective Copywriting, B2B marketing isn’t just part of what I do—it’s everything I do.

    Since 2009, I’ve helped B2B tech marketers create content that resonates with business and IT buyers, supports sales conversations, and drives results.

    And I don’t just take briefs and deliver copy. I act as a strategic extension of your team, bringing fresh insights, deep B2B expertise, and a laser focus on what your buyers care about.

    Here’s how I can help:

    Long-Form Content: White Papers, eBooks, and Guides

    Educate and nurture buyers throughout the customer journey.

    Long-form content helps you build credibility and position your brand as a trusted advisor. I create strategic, insight-driven pieces that speak to technical and business audiences, motivating them to act.

    ✅ White papers that make a persuasive case for your solution
    ✅ eBooks that support your lead generation and nurturing efforts
    ✅ Practical guides that move B2B buyers toward confident decisions

    Want to position your brand as a trusted advisor?

    Sales Enablement Content: Decks, One-Pagers, and Brochures

    Equip your sales team with assets that help them close deals.

    Sales teams need more than product information. They need stories, proof points, and positioning that resonate with buying committees. I create content that helps reps turn their conversations into sales.

    ✅ Sales decks that tell a clear, compelling story
    ✅ One-pagers that highlight key differentiators
    ✅ Brochures that drive conversations

    Website and Landing Page Copy

    Turn browsers into buyers with messaging that meets them where they are.

    Your website and landing pages should do more than describe your products and services. They should guide buyers through complex decisions with clarity, confidence, and urgency.

    ✅ Website copy that demonstrates your value
    ✅ Landing pages that drive meaningful conversions
    ✅ Messaging that aligns with the B2B buyer journey

    Want website copy that clearly communicates your value and builds trust with B2B buyers?

    Email Copy: Lead Nurture, Sales Emails, and Content Promotion

    Stay top of mind and keep B2B buyers engaged.

    Effective emails create momentum. I write lead nurture sequences, sales emails, and content promos that match your buyers’ needs at each stage of their journey—and keep your brand at the center of the conversation.

    ✅ Lead nurture campaigns that build trust over time
    ✅ Sales emails that open doors and accelerate decisions
    ✅ Email sequence planning and mapping to ensure that ever message has a purpose and moves readers closer to conversion

    Customer Stories: Case Studies and Success Stories

    Show, not just tell, how you solve real-world challenges.

    Customer success stories are powerful tools that help you build credibility and connect with today’s skeptical buyers. I create case studies that spotlight buyer challenges, celebrate customer wins, and position your solution as the essential bridge between the two.

    ✅ Strategic case studies designed for pipeline conversations
    ✅ Customer stories framed around buyer needs and beliefs
    ✅ Clear, credible storytelling that builds trust and urgency

    Turn your customer stories into your most persuasive sales tool.

    Content Strategy and Audit Support

    Smarter insights lead to stronger content.

    In addition to copywriting, I offer advisory services to help you sharpen your content strategy and uncover new opportunities to drive results.

    ✅ Content audits to spot quick wins and hidden gaps
    ✅ Sales content audits to discover what assets help your reps move the needle
    ✅ Buyer persona creation grounded in customer behavior, certified by the Buyer Persona Institute
    ✅ Competitive content audits to reveal how you can gain an edge

    (Available as standalone projects or add-ons to copywriting engagements)

    Rachel Sparacio-Foster

    Founder and CEO, Fresh Perspective Copywriting

    Since 2009, I’ve partnered with B2B tech marketers across North America who need clear, persuasive content that drives results. An experienced copywriter and content strategist, I’ve presented at Content Marketing World, taught copywriting for MarketingProfs, and helped develop the University of Toronto’s continuing education course in Strategic Copywriting.

    The new website copy represents my IT managed services client in a more professional light. They are now getting invites to meetings, events, and projects that they weren’t when they had “gimmicky” copy on their old site. The new copy that Rachel provided has been very beneficial, as it builds confidence with both customers and partners.

    What you can expect when working with me

    Results-driven marketing isn’t about throwing words at your audience and hoping they resonate. It’s about crafting the right message—backed by strategy, insight, and buyer understanding—that guides prospects toward action. Here’s how we’ll make that happen:

    Clear communication. Strategic collaboration. Seamless delivery.

    1

    Discovery and briefing

    We’ll start with a kickoff call and detailed brief to align on your goals, target buyers, key messages, and success metrics.

    2

    Subject matter expert interviews 

    To capture your unique perspective, I’ll interview your internal subject matter experts (and customers for case studies). These conversations will help us uncover the key insights, stories, and differentiators your copy needs to resonate with buyers.

    3

    Research and strategy 

    Next, I’ll dive into your product information, customer insights, and sales materials to ensure your new copy supports your marketing efforts and sales conversations.

    4

    Content outline (for major assets)

    Getting it right from the start saves you time and headaches down the road. That’s why I’ll provide detailed outlines of long-form content. Aligning on your copy’s structure and messaging early in the process greatly reduces revisions so you can launch your campaign on time.

    5

    Draft and review

    You’ll receive a sharp, strategic first draft that requires minimal revisions and helps move your project forward efficiently.

    6

    Finalize and polish

    I’ll incorporate your feedback (up to two rounds of revisions included) and send your copy to my proofreading team to ensure the final version is flawless.

    7

    Delivery

    You’ll get your final copy delivered on time in your preferred format (Word or Google Docs). If needed, I can also bring in design support to ensure your content looks as good as it reads.

    Smart AI Tools, Strategic Thinking

    You’ll work directly with me using a clear, collaborative process that keeps your project moving smoothly.

    To work even smarter, I thoughtfully use AI tools to streamline research, spark ideas, and accelerate workflows when appropriate. But the core of every project—strategy, messaging, and buyer insights—always comes from human expertise.

    Because moving B2B buyers through complex decisions takes more than words. It takes the right message, at the right time, backed by real-world experience and a deep understanding of what drives action.

    Copywriting has to do the heavy lfiting
    "I've owned agencies for 15 years, and Rachel is the second person I've met who has the level of writing that when you get something back, it only requires a few minor changes."
    JOHANNA HOFFMAN
    Former Managing Principal, Oomph Group, Inc.

    Why B2B Marketers Trust Fresh Perspective Copywriting

    Strategy-first mindset focused on buyer alignment and business results

    Deep B2B tech expertise in SaaS, AI, cloud, cybersecurity, IT managed services, and other complex industries
    Near-final first drafts that keep projects moving

    Reliable delivery, clear communication, and zero drama

    Incorporated business led by me, Rachel Sparacio-Foster, with access to trusted proofreaders, designers, and SEO specialists when needed

    Let's Create Content That Moves the Needle—Not Just Adds to the Noise

    Get strategic copy that engages B2B buyers, strengthens your marketing and sales efforts, and helps move your business forward.