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19 Essential Questions That Will Make Your B2B Sales Copy More Profitable

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    19 Essential Questions That Will Make Your B2B Sales Copy More Profitable

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      We’ve Helped Leading B2B Tech Brands Capture Buyers’ Attention

      (And We Can Help You, Too!)

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      Turn More Prospects into Customers with Compelling B2B Copy

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      B2B buyers have changed.

      They no longer rush to contact you when they have questions about your products or services. In fact, B2B buyers won’t speak with your sales reps until they are more than 70 percent of the way through their decision-making process. 

      Instead,

      your customers prefer to conduct research on their own. Google stated that B2B buyers now perform 12 searches before they engage with a brand’s website.

      Then, once they find your website, they need to see up to five pieces of your content before they add you to their vendor shortlist.

      According to research, 75 percent of B2B buyers said that the quality of your content has a significant impact on their buying decisions.  

      Copywriting has to do the heavy lfiting

      Your copy must do the heavy lifting

      To engage prospects and turn them into customers, your copy must do the heavy lifting.

      If you would like to shorten your sales cycle and generate more leads, you need powerful copy that:

      • Appeals to sophisticated business buyers on multiple levels.
      • Gives your prospects enough knowledge to make informed purchasing decisions.
      • Conveys complex or technical information in an engaging manner.
      • Motivates B2B buyers to reach out to your sales team.

      But how can you achieve these results? 

       

      Persuasive Copy That Compels Business Buyers to Take Action

      At Fresh Perspective Copywriting, we understand B2B marketing. In fact, it’s all that we do.

      Since 2009, we’ve helped B2B technology marketers attract leads, increase their conversion rates, and clearly convey complex messages.

      We can provide you with:

      Case studies that help you earn prospects’ trust.

      White papers that educate your target audience and help them view you as an expert advisor.

      Website copy and landing pages that engage customers and increase your conversions.

      Email campaigns that boost your open and clickthrough rates.

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      Rachel Foster, CEO of Fresh Perspective Copywriting, is well known in the B2B marketing space. She has taught sell sheet, case study, and white paper writing for MarketingProfs. She was also one of the Online Marketing Institute’s Top 40 Digital Strategists of 2014. In 2019, she helped to develop the University of Toronto’s continuing education course in Strategic Copywriting.

      Rachel Professional B2B Copywriter
      The new website copy represents my IT managed services client in a more professional light. They are now getting invites to meetings, events, and projects that they weren’t when they had “gimmicky” copy on their old site. The new copy that Rachel provided has been very beneficial, as it builds confidence with both customers and partners.
      Ashley Nathan Marketing Consultant for Technology Companies

      Fresh Copy: Our 3-Step Process for Crafting High-Performance Copy That Converts

      01

      research

      As a tech marketer, you understand the value of data.

      We’re with you.

      Results-driven marketing isn’t about throwing words at customers and hoping that some of them resonate. Here are the steps we take to ensure that customers will engage with your copy (and sail through your funnel):

      Let's talk

      1

      Send you a creative brief that helps us get clear on your goals, value proposition, and target audience.

      2

      Hold calls with you, your team, and your subject matter experts to gather the nitty-gritty details that will give your copy authority.   

      3

      Examine your existing copy to determine its strengths and weaknesses.

      4

      Review how your competitors are positioning similar products or services.

      5

      Research your customers to find out what makes them tick … and what makes them click! Gaining an understanding of your target audience will help us find language that resonates with them.

      6

      Interview your clients if writing a case study or conducting voice-of-customer research to make your copy more impactful.

      02

      Writing and Editing

      We pride ourselves on getting it right … the first time.

      That’s why we’ll send you an outline of all long-form content (e.g. white papers and ebooks) before we write the first draft. This puts us in alignment early in the process, reduces revisions, and helps you hit your deadlines.

      When it comes time to write, we will check the copy to ensure that we:

      Let's talk

      Clearly convey your message.

      Match your brand’s voice and tone.
      Answer any questions that readers may have about why a feature, benefit, or statement matters

      Include proof points such as testimonials or supporting data.

      Speak to your readers’ stage of the sales cycle.

      Address potential reader objections to help minimize their risk.

      Write a strong call to action that motivates readers to say “YES!”

      Finally, we will make any edits and have your copy proofread by two professional editors.

      03

      Test for Success

      We want your copy to deliver results. That’s why we’ll help you create a plan to test its effectiveness.

      For example, we can provide alternate headlines and calls to action that you can split test. We can also run usability tests to check the effectiveness of your headlines and calls to action.

      Let's talk
      “I’ve owned agencies for 15 years, and Rachel is the second person I’ve met who has the level of writing that when you get something back, it only requires a few minor changes.”
      Johanna Hoffman
      Former Managing Principal, Oomph Group, Inc.

      Are You Ready to Boost Your B2B Sales? ​

      Why let those lead- and revenue-generating projects collect dust any longer? Contact us today if you need copy that shortens your sales cycle and boosts your profits.

      Schedule a Call Now
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