Your buyers don’t want a sales pitch—they want answers.
Before they contact your sales team, they’ve already searched, scrolled, and self-educated. Research shows:
By the time they reach out, they’ve done significant research and formed opinions about potential solutions.
At Fresh Perspective Copywriting, B2B marketing isn’t just part of what I do—it’s everything I do.
Since 2009, I’ve helped B2B tech marketers create content that resonates with business and IT buyers, supports sales conversations, and drives results.
And I don’t just take briefs and deliver copy. I act as a strategic extension of your team, bringing fresh insights, deep B2B expertise, and a laser focus on what your buyers care about.
Here’s how I can help:
Educate and nurture buyers throughout the customer journey.
Long-form content helps you build credibility and position your brand as a trusted advisor. I create strategic, insight-driven pieces that speak to technical and business audiences, motivating them to act.
✅ White papers that make a persuasive case for your solution
✅ eBooks that support your lead generation and nurturing efforts
✅ Practical guides that move B2B buyers toward confident decisions
Want to position your brand as a trusted advisor?
Equip your sales team with assets that help them close deals.
Sales teams need more than product information. They need stories, proof points, and positioning that resonate with buying committees. I create content that helps reps turn their conversations into sales.
✅ Sales decks that tell a clear, compelling story
✅ One-pagers that highlight key differentiators
✅ Brochures that drive conversations
Turn browsers into buyers with messaging that meets them where they are.
Your website and landing pages should do more than describe your products and services. They should guide buyers through complex decisions with clarity, confidence, and urgency.
✅ Website copy that demonstrates your value
✅ Landing pages that drive meaningful conversions
✅ Messaging that aligns with the B2B buyer journey
Want website copy that clearly communicates your value and builds trust with B2B buyers?
Stay top of mind and keep B2B buyers engaged.
Effective emails create momentum. I write lead nurture sequences, sales emails, and content promos that match your buyers’ needs at each stage of their journey—and keep your brand at the center of the conversation.
✅ Lead nurture campaigns that build trust over time
✅ Sales emails that open doors and accelerate decisions
✅ Email sequence planning and mapping to ensure that ever message has a purpose and moves readers closer to conversion
Show, not just tell, how you solve real-world challenges.
Customer success stories are powerful tools that help you build credibility and connect with today’s skeptical buyers. I create case studies that spotlight buyer challenges, celebrate customer wins, and position your solution as the essential bridge between the two.
✅ Strategic case studies designed for pipeline conversations
✅ Customer stories framed around buyer needs and beliefs
✅ Clear, credible storytelling that builds trust and urgency
Turn your customer stories into your most persuasive sales tool.
Smarter insights lead to stronger content.
In addition to copywriting, I offer advisory services to help you sharpen your content strategy and uncover new opportunities to drive results.
✅ Content audits to spot quick wins and hidden gaps
✅ Sales content audits to discover what assets help your reps move the needle
✅ Buyer persona creation grounded in customer behavior, certified by the Buyer Persona Institute
✅ Competitive content audits to reveal how you can gain an edge
(Available as standalone projects or add-ons to copywriting engagements)
Founder and CEO, Fresh Perspective Copywriting
Since 2009, I’ve partnered with B2B tech marketers across North America who need clear, persuasive content that drives results. An experienced copywriter and content strategist, I’ve presented at Content Marketing World, taught copywriting for MarketingProfs, and helped develop the University of Toronto’s continuing education course in Strategic Copywriting.
Results-driven marketing isn’t about throwing words at your audience and hoping they resonate. It’s about crafting the right message—backed by strategy, insight, and buyer understanding—that guides prospects toward action. Here’s how we’ll make that happen:
We’ll start with a kickoff call and detailed brief to align on your goals, target buyers, key messages, and success metrics.
To capture your unique perspective, I’ll interview your internal subject matter experts (and customers for case studies). These conversations will help us uncover the key insights, stories, and differentiators your copy needs to resonate with buyers.
Next, I’ll dive into your product information, customer insights, and sales materials to ensure your new copy supports your marketing efforts and sales conversations.
Getting it right from the start saves you time and headaches down the road. That’s why I’ll provide detailed outlines of long-form content. Aligning on your copy’s structure and messaging early in the process greatly reduces revisions so you can launch your campaign on time.
You’ll receive a sharp, strategic first draft that requires minimal revisions and helps move your project forward efficiently.
I’ll incorporate your feedback (up to two rounds of revisions included) and send your copy to my proofreading team to ensure the final version is flawless.
You’ll get your final copy delivered on time in your preferred format (Word or Google Docs). If needed, I can also bring in design support to ensure your content looks as good as it reads.
You’ll work directly with me using a clear, collaborative process that keeps your project moving smoothly.
To work even smarter, I thoughtfully use AI tools to streamline research, spark ideas, and accelerate workflows when appropriate. But the core of every project—strategy, messaging, and buyer insights—always comes from human expertise.
Because moving B2B buyers through complex decisions takes more than words. It takes the right message, at the right time, backed by real-world experience and a deep understanding of what drives action.
Strategy-first mindset focused on buyer alignment and business results
Reliable delivery, clear communication, and zero drama
Incorporated business led by me, Rachel Sparacio-Foster, with access to trusted proofreaders, designers, and SEO specialists when needed
Get strategic copy that engages B2B buyers, strengthens your marketing and sales efforts, and helps move your business forward.
