About • Copywriter Toronto - B2B Technology and Software Copywriter

B2B Technology and Software Copywriter

Do You Need Powerful Copy That Gets B2B Tech Buyers to Take Action?

You’ve come to the right place.

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Hi, I'm Rachel Foster

B2B Copywriter Who Helps Technology Marketers Convert Prospects Into Customers

Many of my clients tell me they have a hard time finding a copywriter who understands the complex nature of their B2B products and services. As a B2B copywriter who specializes in technology and software, I can help you attract high-quality leads, increase your conversions, and clearly communicate complex messages.

Since 2009, my copy has helped clients hit (and surpass) their marketing and financial targets.

I received a BA in English from the State University of New York at Buffalo and have studied B2B copywriting with American Writers & Artists Incorporated (AWAI). In 2009, I placed in AWAI’s “B2B Rising Star” copywriting competition and received a business start-up grant from the Province of Ontario to launch Fresh Perspective Copywriting.

And I’ve been helping B2B tech marketers achieve their goals ever since!

10+ years of B2B copywriting and teaching experience

My background includes:

Working with companies such as Freudenberg IT, Influitive, and Forsythe Data Centers. Through agencies and resellers, I have written copy for brands such as Microsoft and Apple.
Teaching white paper and case study writing for MarketingProfs. I have also developed lessons for the University of Toronto’s continuing education certificate program in Strategic Copywriting.
Speaking at events including Content Marketing World and MagNet: Canada’s Magazine Conference.
Making it on the Online Marketing Institute’s list of the “Top 40+ Digital Strategists in Marketing for 2014.”
Sharing B2B marketing tips, trends and best practices in blog posts for the Content Marketing Institute and Business 2 Community. My blog, Fresh Marketing, was ranked #4 in Feedburner’s list of the Top 100 B2B Marketing Blogs in 2017 and 2018.

I’ve Helped Leading B2B Tech Brands Capture Buyers’ Attention

(And I Can Help You, Too!)

“I greatly value Rachel’s reliability, flexibility and knowledge of her craft. She remains calm under deadline and is not afraid to ask my clients the tough questions in order to deliver a first-rate finished product. I highly recommend Rachel to anyone with a complicated story to tell; she writes equally well for a variety of audiences and I have no doubt in her ability to quickly learn new subject matter to tackle any challenge put before her.”

SIMA DAHL

Sway Factory Inc.

Rachel understands our tone and is able to speak to our B2B tech audience, which is very important to us. I can also tell that she puts a lot of thought and research into her writing, as her work requires little to no editing on our part. This saves us a lot of time and allows us to publish content quickly. Ultimately, Rachel cares about helping me do my job better and more easily.

Angela Cope

Former Marketing Production Lead at Softchoice