About • Copywriter Toronto - B2B Technology and Software Copywriter

B2B Technology and Software Copywriter

Do You Need Strategic Copy That Gets B2B Tech Buyers to Take Action?

You’ve come to the right place.

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Hi, I'm Rachel Foster

B2B Copywriter Who Helps Technology Marketers Turn Skeptical Buyers into Loyal Customers

Many of my clients tell me they have a hard time finding a copywriter who understands the complex nature of their B2B products and services.

Since 2009, I’ve provided copywriting services exclusively for B2B tech companies and have worked with clients such as SoftwareOne, SAP America’s SAP User Group (ASUG), Citrix, and Ricoh Canada. My extensive experience means I understand the B2B buyer journey and have a proven process that allows me to get up to speed quickly and deliver first drafts that require minimal edits.

B2B Copywriting You Can Trust — Backed by Years of Proven Results

My experience includes:

Writing white papers, ebooks, and guides that get thousands of downloads and bring my clients qualified sales leads.
Providing B2B copy that helps my clients improve their email open and clickthrough rates, generate more leads through their websites, and get stalled accounts to renew.
Teaching B2B copywriting for MarketingProfs and co-developing the University of Toronto's Strategic Copywriting course.
Speaking at industry events including Content Marketing World, TiECon, and MagNet: Canada’s Magazine Conference.
Being named one of the Online Marketing Institute’s Top 40+ Digital Strategists in Marketing and receiving a "Rising Star" award from American Writers and Artists Inc. (AWAI).

I’ve Helped Leading B2B Tech Brands Capture Buyers’ Attention

(And I Can Help You, Too!)

“I greatly value Rachel’s reliability, flexibility and knowledge of her craft. She remains calm under deadline and is not afraid to ask my clients the tough questions in order to deliver a first-rate finished product. I highly recommend Rachel to anyone with a complicated story to tell; she writes equally well for a variety of audiences and I have no doubt in her ability to quickly learn new subject matter to tackle any challenge put before her.”

SIMA DAHL

Sway Factory Inc.

Rachel understands our tone and is able to speak to our B2B tech audience, which is very important to us. I can also tell that she puts a lot of thought and research into her writing, as her work requires little to no editing on our part. This saves us a lot of time and allows us to publish content quickly. Ultimately, Rachel cares about helping me do my job better and more easily.

Angela Cope

Former Marketing Production Lead at Softchoice