Copywriter Toronto - B2B Technology and Software Copywriter

Copywriter Toronto - B2B Technology and Software Copywriter

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The #1 Way to Avoid Embarrassing and Costly Typos in Your Marketing Copy

August 20, 2014 By Rachel

The #1 Way to Avoid Embarrassing and Costly Typos in Your Marketing Copy

Photo source I’m a big believer in having an extra set of eyes review my copy before I publish it or send it to a client. It’s easy to miss typos when you’re focused on producing a lot of content and meeting tight deadlines. At the least, a typo is a nuisance. You may receive […]

Filed Under: B2B Content Marketing, B2B Copywriting Best Practices, B2B Marketing Tagged With: B2B Content Marketing, B2B copywriting, b2b marketing, marketing, proofreading

Will Your Competitors Steal All of Your Content?

September 5, 2012 By Rachel

Will Your Competitors Steal All of Your Content?

A few years ago, I came across one of my articles online. Only, I no longer wanted to claim it as my own. Some mass article website had taken one of my articles – something I put a lot of time into researching, writing and proofing – put it into a blender, spit it out […]

Filed Under: B2B Content Marketing, B2B Marketing Tagged With: B2B Content Marketing, b2b marketing, blog post, branding, content protection, content sharing, Copyscape, creativity, marketing, opt-in, plagiarizing, plug-ins, publishing content, republishing, SEO, social media, web content, white papers

Why Today’s “Content Marketing” Will Be Tomorrow’s “Marketing”

August 1, 2012 By Rachel

Why Today’s “Content Marketing” Will Be Tomorrow’s “Marketing”

When people ask me about content marketing, I often want to tell them that it will be tomorrow’s “marketing”. Although content marketing is a relatively new idea, it’s gaining considerable traction among savvy marketers who are realizing the benefits of creating valuable and educational content for their target audiences. I believe that in the future […]

Filed Under: B2B Content Marketing Tagged With: B2B Content Marketing, marketing, technology marketers, technology marketing

The Mad Men Guide to Overcoming Creative Block

March 7, 2012 By Rachel

I’m hooked on Mad Men and can’t wait for the season five premiere. One of the things I love best about the show is watching Don Draper save many client relationships by coming up with brilliant concepts at the last minute … just before his clients are about to walk. However, you don’t need to wait until you’re almost screwed to come up with a great concept. Simply read on to learn the top 5 ways that Don, Peggy and the crew overcome creative block …

Filed Under: Uncategorized Tagged With: creativity, humour, Mad Men, marketing

The #1 Way to Improve Your B2B Marketing

September 29, 2011 By Rachel

The B2B market is changing. A few years ago, buyers were more likely to contact a sales representative to learn about a product. Now they prefer to conduct their own research – either through online search or their social networks – and wait to speak with a sales representative. If you want to generate more […]

Filed Under: B2B Content Marketing, B2B Lead Generation, B2B Marketing Tagged With: B2B Content Marketing, b2b marketing, copywriting, marketing

Discover How to Build a B2B Voice That Sets You Apart from the Pack

 


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Rachel Foster is a B2B copywriter and the CEO of Fresh Perspective Copywriting. She helps B2B marketers improve their response rates, clearly communicate complex messages and generate high-quality leads. Rachel blogs for the Content Marketing Institute and Business 2 Community. She also taught white paper, case study and sell sheet writing for MarketingProfs. The Online Marketing Institute listed Rachel as one of the top 40 digital strategists of 2014. Learn more.

Ranked #4 In 2016 Best 100 B2B Marketing Blogs

Contact:

Fresh Perspective Copywriting
13 Lanark Avenue
Toronto, ON M6C 2B2
647-342-4921
rachel@freshperspectivewriting.com

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Recent Posts

  • 7 Keys to Creating a Powerful B2B Brand Voice
  • How to Find the Right B2B Technology Copywriter
  • 5 Best Practices for Successful B2B Email Marketing

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