Outbrain recently published The State of Content Marketing 2012. The report revealed that 82% of brand and agency marketers plan to increase their content marketing efforts this year, namely to increase brand awareness and target early-stage leads. The report also revealed that social media is the most popular way to drive traffic to content, with 96% of respondents currently utilizing social media.

Since a blog can be the center of your social media strategy, I’d like to suggest some ways that you can use a blog to increase your brand awareness and drive more people to your content …