Copywriter Toronto - B2B Technology and Software Copywriter

Copywriter Toronto - B2B Technology and Software Copywriter

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The Top 5 Ways to Promote Your Premium Content

October 20, 2016 By Rachel

The Top 5 Ways to Promote Your Premium Content

Getting your premium content in front of your target audience requires a solid strategy. Many B2B marketers create killer content and then let it waste away on their websites, where no one finds it. To get noticed by the right buyers, you need to spend even more time promoting your content than you do creating […]

Filed Under: B2B Content Marketing, B2B Lead Generation, B2B Marketing Tagged With: B2B Content Marketing, B2B copywriting, B2B lead generation, b2b marketing, content marketing strategy, content strategy, lead generation, social media

5 Things B2B Marketers Can Learn From “The Tao of Twitter”

September 17, 2014 By Rachel

I’m a big fan of Twitter.   A few years ago, I traced 50% of my business to Twitter. The percentage was so high that I decided to put more effort into other channels in case Twitter went bust and I lost all my leads.   However, I still spend a lot of time on […]

Filed Under: Social Media for B2B Tagged With: b2b marketing, book review, social media, The Tao of Twitter, Twitter

3 Lessons Learned During My First Week on LinkedIn Publisher

September 10, 2014 By Rachel

Cloud representing Linkedin Publisher with different devices

  Earlier this year, LinkedIn opened its publishing platform to all of its members. This allows you to blog directly on LinkedIn. You might have heard this news and thought, “Not another blogging platform!” However, LinkedIn Publisher offers a number of benefits: Your posts are automatically featured in your LinkedIn profile, which gives your connections […]

Filed Under: Social Media for B2B Tagged With: B2B Content Marketing, b2b marketing, LinkedIn, social media, thought leadership

Join the 2014 Content Sharing and Curation Challenge!

January 2, 2014 By Rachel

I recently wrote an article for the Content Marketing Institute’s blog on the benefits of curating content along with creating original content. The article also provides tips on how to curate content if you want to attract more B2B leads. Although directing your audience to others’ content may seem like counterintuitive marketing advice, it can […]

Filed Under: B2B Content Marketing Tagged With: B2B Content Marketing, content curation, content sharing, social media

How to Optimize Your LinkedIn Company Page for B2B Lead Generation

October 16, 2013 By Rachel

LinkedIn is proving to be the No. 1 social network for B2B. The B2B Content Marketing Report 2013 Survey Results revealed that 85% of technology marketers believe LinkedIn is the most effective social network for distributing their content.* In addition, HubSpot found that LinkedIn’s visitor-to-lead conversion rate is 277% higher than Twitter and Facebook. These […]

Filed Under: B2B Lead Generation, Social Media for B2B Tagged With: lead generation, LinkedIn, social media

How to Build Credibility with B2B Technology Buyers

June 5, 2013 By Rachel

I recently attended a Spiceworks event where a panel of IT buyers told a room of technology marketers exactly what they like and don’t like about IT marketing. One of the most surprising things the panelists said is that all marketing content – even customer testimonials and case studies – can’t be trusted, as it’s filtered […]

Filed Under: B2B Lead Generation, B2B Marketing Tagged With: B2B Content Marketing, B2B lead generation, b2b marketing, social media, technology marketing

7 B2B Twitter Best Practices

March 20, 2013 By Rachel

Twitter for B2B Technology Companies

If you’ve been questioning whether Twitter is a worthwhile marketing investment, check out these statistics… According to the “Tweets in Action: Mobile/Tech” survey, 59% of people who have seen a tweet from a B2B technology company have visited the company’s website, as compared to 40% of Internet users who have not seen a tweet. When […]

Filed Under: Social Media for B2B Tagged With: b2b marketing, lead generation, social media, technology marketin, Twitter

Does Building Relationships with Customers Really Help Drive Sales?

November 28, 2012 By Rachel

It seems as though everyone who works in sales is discussing The Challenger Sale: Taking Control of the Customer Conversation. The book outlines the five types of sales professionals and cites research showing that the ones who focus on building relationships with customers actually perform worse than all of the other types of salespeople, with only […]

Filed Under: B2B Lead Generation, B2B Marketing Tagged With: B2B, b2b blogging, B2B Content Marketing, b2b websites, CEO, copywriting, Fresh Marketing Newsletter, Google, relationship builders, social media, target audience, technology marketing, The Challenger Sale

Should You Let Others Syndicate Your Blog Content?

September 26, 2012 By Rachel

When you publish great content on your blog, others will want to share it with their communities. They may even ask if they can syndicate some or all of your posts to their blogs. However, as a marketer, do you want your company’s posts on someone else’s blog? Syndicating your content has a number of […]

Filed Under: B2B Content Marketing, B2B Marketing Tagged With: Blog Content, Google, guest posts, Increased Exposure, meta tag keywords, plagiarizing your content, SEO, social media, social sharing, stealing content, Syndicating, syndication partner, target audience

The Top 10 B2B Marketing Insights from Content Marketing World

September 12, 2012 By Rachel

  It’s that time of the year again … marketing professionals are returning to the office from summer vacations and trading long lunches on a patio for a quick bite in front of the computer. Since it can be hard to make the transition from relaxation to a regular work schedule, I was lucky to […]

Filed Under: B2B Content Marketing, B2B Lead Generation, Social Media for B2B Tagged With: B2B Content Marketing, b2b marketing, B2B marketing tool, B2B sales cycle, brand awareness, content marketers, Content Marketing Institute, Content Marketing World, global marketing objective, lead generation, marketing professionals, Rick Springfield, SEO, SlideShare, social media, Social Media Examiner, target market, white papers

Will Your Competitors Steal All of Your Content?

September 5, 2012 By Rachel

A few years ago, I came across one of my articles online. Only, I no longer wanted to claim it as my own. Some mass article website had taken one of my articles – something I put a lot of time into researching, writing and proofing – put it into a blender, spit it out […]

Filed Under: B2B Content Marketing, B2B Marketing Tagged With: B2B Content Marketing, b2b marketing, blog post, branding, content protection, content sharing, Copyscape, creativity, marketing, opt-in, plagiarizing, plug-ins, publishing content, republishing, SEO, social media, web content, white papers

7 Keys to a Successful Retweet

May 9, 2012 By Rachel

Tweet Old Post demo

Retweets are Twitter’s version of shout outs. They allow you to show appreciation for others by broadcasting their tweets to your followers. In return, others in your industry may want to share your tweets with their followers – provided your tweets are relevant and interesting. The purpose of this article is to explain the basics of how to retweet and show you how a few simple tweaks can increase the chances of your tweets going viral.

Filed Under: Social Media for B2B Tagged With: social media, Twitter, Twitter basics

How to Make Your Content Marketing More Social

April 25, 2012 By Rachel

The 2011 Social Media Marketing Report stated that 93% of marketers are now using social media for marketing purposes. Although almost everyone is using social media, many marketers are still uncertain of how to get the greatest ROI from their efforts. The 2011 Social Media Marketing Report also revealed that marketers’ #2 concern is how to integrate and manage all of their social media activities.

Content marketing and social media go hand-in-hand. They both focus on sharing ideas, building relationships and growing communities. Here are three ways you can integrate social media with your content marketing to increase your ROI …

Filed Under: B2B Marketing, Social Media for B2B Tagged With: B2B Content Marketing, social media, social media integration

3 Keys to Corporate Blogging Success

March 14, 2012 By Rachel

Outbrain recently published The State of Content Marketing 2012. The report revealed that 82% of brand and agency marketers plan to increase their content marketing efforts this year, namely to increase brand awareness and target early-stage leads. The report also revealed that social media is the most popular way to drive traffic to content, with 96% of respondents currently utilizing social media.

Since a blog can be the center of your social media strategy, I’d like to suggest some ways that you can use a blog to increase your brand awareness and drive more people to your content …

Filed Under: B2B Content Marketing, B2B Lead Generation, B2B Marketing, Social Media for B2B Tagged With: b2b blogging, B2B Content Marketing, b2b marketing, lead generation, Outbrain, social media

18 Hot Topics for B2B Blogs

February 15, 2012 By Rachel

One of the biggest challenges B2B marketers face when they develop a blog is maintaining its momentum. You may write a few posts, run out of ideas and let your blog sit empty as you devote your time to other projects. However, to realize benefits from a corporate blog, you must post engaging content on a regular basis. Here are 18 topic suggestions for your B2B blog …

Filed Under: B2B Content Marketing, B2B Marketing, Social Media for B2B Tagged With: b2b blogging, B2B Content Marketing, b2b marketing, social media

The 5 Biggest Questions About Creating Social Media Content that Drives Action

July 14, 2011 By Rachel

Many B2B marketers are turning to social media for lead generation. However, with an overwhelming amount of information shared within social media channels, it is becoming harder for companies to stand out and engage their target audiences. In my recent live chat on Twitter with host The Social CMO, I answered the top questions on “How to Create Social Media Content that Drives Action.” Here’s a summary …

Filed Under: B2B Content Marketing, B2B Lead Generation, Social Media for B2B Tagged With: B2B Content Marketing, b2b marketing, lead generation, social media, The Social CMO, Twitter

3 Keys to Creating Social Media Content that Converts

June 22, 2011 By Rachel

Originally published by the Content Marketing Institute.   According to a recent study by FUSION b2b, the top B2B marketing priority for 2011 is lead generation. This supports what I’ve been hearing from my clients and peers – that their biggest challenge is attracting high-quality leads their sales teams will love. More marketers are turning to […]

Filed Under: B2B Content Marketing, Social Media for B2B Tagged With: B2B Content Marketing, b2b marketing, Content Marketing Institute, lead generation, social media

What You Must Know When You Use Social Media to Attract Customers or to Position Yourself as a Leader in Your Industry

February 8, 2011 By Rachel

Do you want your social media efforts to lead to high-quality leads and recognition from your industry? While both of these goals can be reached, many marketers attempt to accomplish too much at once. They may use only 1 social media profile to try to bring leads to their websites and share the latest industry trends with their peers. This post will show you the key differences between using social media to generate leads versus displaying thought leadership.

Filed Under: B2B Content Marketing, B2B Lead Generation, Social Media for B2B Tagged With: B2B brand positioning, B2B Content Marketing, lead generation, social media, thought leadership

How to Grow a Targeted Following on Twitter

December 6, 2010 By Rachel

When I first started using Twitter, I made a big – yet common – mistake. I followed only people who followed me. This resulted in a stream full of spam and total silence whenever I posed a question or shared a link.

When I reached about 1,000 followers, I decided to take a proactive approach to Twitter. I began to seek and follow people in my industry – people who care about the same topics I care about. Once this happened, I generated some great opportunities through the social networking platform.

Below are five ways you can develop a targeted following on Twitter:

Filed Under: Social Media for B2B Tagged With: social media, Twitter, Twitter basics

Recommended Reading: Jaime Almond’s Social Media Blog

October 25, 2010 By Rachel

Today, I’d like to recommend one of my favourite new blogs – Jaime Almond’s social media blog. Whenever I have a social media dilemma – like Facebook featuring photos of my husband in ads without his knowledge – Jaime has a solution on her blog. One of my favourite posts on Jaime’s blog is “The […]

Filed Under: B2B Marketing, Social Media for B2B Tagged With: LinkedIn, recommended reading, social media, storytelling, testimonials

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Rachel Foster is a B2B copywriter and the CEO of Fresh Perspective Copywriting. She helps B2B marketers improve their response rates, clearly communicate complex messages and generate high-quality leads. Rachel blogs for the Content Marketing Institute and Business 2 Community. She also taught white paper, case study and sell sheet writing for MarketingProfs. The Online Marketing Institute listed Rachel as one of the top 40 digital strategists of 2014. Learn more.

Ranked #4 In 2016 Best 100 B2B Marketing Blogs

Contact:

Fresh Perspective Copywriting
13 Lanark Avenue
Toronto, ON M6C 2B2
647-342-4921
rachel@freshperspectivewriting.com

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