Case studies are one of the most powerful B2B marketing and sales tools. Here’s how to create case studies that resonate with prospects and motivate them to say, “Yes!” to your product. Today’s B2B buyers are tired of being sold to all of the time. They’re bombarded with advertising and can’t go a day without […]
One of my clients recently came to me with a problem. Their corporate brochure didn’t reflect how they were different from their competitors. When I spoke with the owner, I discovered that they regularly performed amazing feats of customer service. For example, a member of their team flew halfway around the world to get a client what they needed on time-with only 48 hours’ notice. What a story!
Even if you’ve never personally flown around the world for a client, you may have similar stories about your unmatched service or amazing products. However, you could be taking these stories for granted or you simply don’t know how to find stories that will “wow” potential customers. Here are 3 ways to uncover your hidden gems:
Today, I’d like to recommend one of my favourite new blogs – Jaime Almond’s social media blog. Whenever I have a social media dilemma – like Facebook featuring photos of my husband in ads without his knowledge – Jaime has a solution on her blog. One of my favourite posts on Jaime’s blog is “The […]