The 9 Biggest White Paper Mistakes to Avoid at All Costs
The 9 Biggest White Paper Mistakes to Avoid at All Costs B2B buyers rely on white papers to make informed purchasing decisions. However, many white papers aren’t helpful – they’re boring sales pitches that put readers to sleep. Here are some tips that will help you create white papers that engage leads and convert them into customers… White […]
41 Fantastic Places to Promote Your B2B White Papers
41 Fantastic Places to Promote Your B2B White Paper It takes a lot of time and effort to create an engaging white paper. Here’s how to maximize your investment, get your content in front of the widest possible audience, and attract more leads … White papers and guides are among the most time-intensive content marketing […]
The Perfect Mix: 5 Ingredients in Successful B2B Case Studies
11 Essential Ingredients in a B2B Case Study Case studies are one of the most powerful B2B marketing tools, as they give potential customers proof that your products or services deliver results. They’re not optional. At some point, your prospects will ask you for them. In fact, 54% of B2B buyers engage with case studies during […]
5 Keys to Creating Killer Case Studies – Even If You’re Totally Swamped
How to Get Your Lead-Converting Case Studies Done (Even If You Have Zero Time to Create Content) Case studies are one of the most powerful items in your B2B marketing toolbox. According to Demand Gen Report, 79% of B2B buyers read case studies when they research a purchase. They primarily use case studies in the […]
3 Time-Tested Ways to Get Customers to Say “YES!” to a Case Study
3 Time-Tested Ways to Get Customers to Say “YES!” to a Case Study Creating case studies should be at the top of your “to-do” list if you need content that turns B2B leads into customers. According to the Content Marketing Institute, 40% of B2B marketers said that case studies are the #1 type of content […]
How to Make a “Boring” B2B Product Sound Exciting So Your Customers Want to Buy It
How to Make a “Boring” B2B Product Sound Exciting So Your Customers Want to Buy It If you’re a B2B marketer, you know how hard it is to make something dry and technical sound exciting so that customers want to buy it. Using words such as “robust” and “powerful” isn’t enough to engage tech buyers […]
3 Ways to Repurpose Your B2B Case Studies to Reach More Buyers and Maximize Engagement
3 Ways to Repurpose Your B2B Case Studies to Reach More Buyers and Maximize Engagement B2B buyers consume 13 pieces of content before they choose a vendor. Repurposing your case studies into new formats can engage these buyers and give them the insights they need to build a case for your solution. According to a […]
Hiring a Technology Copywriter: 5 Things You Need to Know
Hiring a Technology Copywriter: 5 Things You Need to Know Finding a qualified B2B technology copywriter can be a daunting task. Here are five things to look for before you sign a contract… Your copy can be the most critical factor in determining a campaign’s success. However, it can be hard to find the right […]
What Information Does Your Copywriter Need to Create High-Converting B2B Copy?
What Information Does Your Copywriter Need to Create High-Converting B2B Copy? A copywriting project can have many moving parts, especially if you’re working on a large initiative such as a website or white paper. With so many items on your project’s “to-do” list, it’s hard to know where to start. In fact, one of […]
Hiring a B2B Website Copywriter? Don’t Make This Costly Mistake
Hiring a B2B Website Copywriter? Don’t Make This Costly Mistake Planning a website refresh? If you’re like many marketers, you may not think about hiring a B2B website copywriter until you get a few key tasks out of the way. You may have a website strategy in place and a wireframe complete. You may even […]
How to Optimize Your Product Page Copy to Engage and Convert B2B Buyers
How to Optimize Your Product Page Copy to Engage and Convert B2B Buyers Here are four questions that will help you determine who is visiting your product pages so you can give B2B buyers the timely, relevant information they need to take the next step. The B2B buying process is different from what we were […]
How to Create Hyper-Targeted Content That Motivates B2B Tech Buyers to Take the Next Step [Template Included]
How to Create Hyper-Targeted Content That Motivates B2B Tech Buyers to Take the Next Step [Template Included] Here’s the path B2B technology buyers take towards—and beyond—the sale, along with a set of guidelines to help you create content that will engage customers in all stages of the buying process. It’s no secret that creating engaging […]
7 Keys to Creating a Powerful B2B Brand Voice
“B2B” doesn’t need to mean “boring-to-boring”! Here’s a step-by-step process for developing an engaging B2B brand voice.
5 Best Practices for Successful B2B Email Marketing
Here’s a list of strategies to be successful with your B2B email marketing:
5 Ways to Engage B2B Advocates, Drive Leads, and Boost Your Revenue
In this post, I review The Messenger Is the Message: How to Mobilize Customers and Unleash the Power of Advocate Marketing. It’s getting harder to grab the attention of B2B buyers. Between meetings and putting out fires, they barely have time for the core part of their job – let alone the time to engage […]
5 Time-Saving Templates Every B2B Marketer Needs
You don’t need to reinvent the wheel when you plan a new campaign. Here are 5 B2B marketing templates that your peers use to manage their content and measure their results … As a B2B marketer, you have a lot on your plate. Between meetings and putting out fires, you might not have the time […]
21 Ways to Find Out What B2B Buyers Want
One of the biggest B2B marketing challenges is creating content that motivates buyers to respond. But how do you know what will get them to say, “yes”? Here are 21 ways to get to know your customers, so you can create content that engages them and brings you results.
7 Smart Investments for Your B2B Marketing Budget
Marketers constantly need to do more with less. With so many marketing options, how do you know where to direct your limited budget? Here are seven investments that will help you get the most bang for your buck … If you’re a marketing director or leader, you juggle endless responsibilities. You must devise and implement […]
How to Pick an Ebook Topic That Actually Attracts Readers
Creating a major piece of content – such as an ebook, guide, or white paper – can be a daunting task. Although these in-depth resources are ideal for educating leads, they are also time-intensive. Many B2B marketing teams are overworked and don’t have the capacity to get these projects off the ground. According to a study […]
[Infographic] 119 Amazing Email Marketing Stats
Email is a major part of a savvy marketers’ strategy. According to McKinsey, email is 40 times more effective for acquiring new customers than Facebook or Twitter. Forrester also found that email marketing is the most effective tactic for lead nurturing among top B2B marketers. The folks over at websitebuilder.org have put together a great […]