How Content Marketing Benefits Your Business (and Generates 3x as Many Leads as Outbound Marketing)

More than 85% of marketers use content marketing – and for good reason! Content marketing is a proven way to boost customer engagement and increase sales. Studies have shown that the average buyer now interacts with 11.4 pieces of content before making a purchasing decision. It’s not surprising that every year, businesses dedicate more of […]

B2B Copywriting Insights: Expert Interview Series with Digital Inbound Marketing Blog

This week, I want to share a post from the Digital Inbound Marketing blog where I’ve been featured as part of their Expert Interview Series. In the post, I share a glimpse into how I got started and have built Fresh Perspective Copywriting over the last 8 years and how the industry has changed during […]

5 Steps to Creating a B2B Brand Voice that Resonates with Your Customers

Finding your brand voice isn’t something that you do once and then forget about. As new competitors and products come into the market, it’s crucial to stay aware of how your voice comes across to customers. For example, many B2B companies create new voices for new products. But they don’t update their overall corporate voice to […]

8 Steps to a Winning B2B Lead Generation Program

A targeted, tailored and relevant lead gen program is a vital part of any B2B marketing strategy. And although there is no one-size-fits-all solution, there are proven ways to ensure that prospects find your business, engage with you and turn into customers. This week I received an email from a student who, as part of […]

These 23 Questions Will Save You From Any B2B Content Creation Rut

Creating killer content takes a lot of time and hard work. If you’re part of the 76% of B2B marketers who are producing more content this year than last, you might be struggling to stay ahead. After all, you only have so many hours in the day. You may also wonder how to make the […]

How to Boost Brand Engagement with Your B2B Content

With 72% of B2B content marketers saying that they struggle to create engaging content, it can sometimes seem like an uphill battle to generate and maintain engagement. This week, I’m sharing some expert advice put together by Uberflip. They have reached out to marketing experts to identify what makes a top-notch content strategy. Cassandra Jowett […]

The Top 5 Ways to Promote Your Premium Content

Getting your premium content in front of your target audience requires a solid strategy. Many B2B marketers create killer content and then let it waste away on their websites, where no one finds it. To get noticed by the right buyers, you need to spend even more time promoting your content than you do creating […]

10 Things You Need on Your B2B Homepage [Infographic]

Your website is at the forefront of your business and arguably the most valuable marketing resource you own. It’s often the first stop for both potential and existing customers, so keeping it optimized should be a priority. Your website can lead customers all the way through their journey – from an introduction via a Google […]

How Content Marketers Can Be More Creative

Increase creativity with these upgrades to your workspace and habits. Creativity. We all want it, and we all want it to come easy! Regardless of the project you’re working on, a healthy dose of creativity is an asset that can give your content a leg up over others. If you’ve ever found yourself stuck in […]

The Top 10 B2B Marketing Posts in 2015

Here’s what B2B marketers were talking about in 2015 … along with a look ahead at 2016 content marketing trends. As you’re preparing your 2016 marketing, now is a good time to look back on what mattered the most in 2015. I rounded up my top posts of the year to find out what B2B […]

The #1 Way to Avoid Embarrassing and Costly Typos in Your Marketing Copy

Photo source I’m a big believer in having an extra set of eyes review my copy before I publish it or send it to a client. It’s easy to miss typos when you’re focused on producing a lot of content and meeting tight deadlines. At the least, a typo is a nuisance. You may receive […]

How to Write Killer B2B Headlines That Drive Readership, Shares and Conversions

  There’s been a lot of talk about the importance of headlines and why you should devote more time to writing and testing them. It’s standard marketing knowledge that while 80% of your audience will read your headline, only 20% will go on to read the rest of your content. This means that your headlines […]

3 Powerful Apps That Will Help You Write B2B Copy That Converts

A few small changes to your copy can lead to big increases in your conversions. As a B2B copywriter, I’m always looking for ways to improve my writing and help my clients get better results. I recently found a few apps that make this process easier. Without further ado, here they are: 1. We We Monitor […]

5 Keys for Creating a Call to Action that Boosts B2B Conversions

The strength of your calls to action directly impacts your conversions. However, many B2B marketers treat the call to action like an afterthought. They may devote hours – or even days – to developing a piece of content only to spend just a few minutes writing its call to action. One of the biggest mistakes […]

How to Say You’re the Best Without Boring Your Customers

If you’re like many of today’s savvy B2B marketers, you probably spend a lot of time creating educational content for your customers – such as blog posts, videos and e-books. However, there comes a time when you must move beyond giving out advice to talk about your company. This can include anything from your “About […]

The Dos and Don’ts of Creating Compelling White Paper Titles

A compelling title sells your white paper to prospective readers. That’s why you want to play around with a lot of different options until you find one that’s right. Here are some dos and don’ts of creating white paper titles: Don’t Be Generic Before: Technical White Paper: Cloud Security This title gives you a general […]

How to Write a White Paper

If you’ve been following along with my No More Boring White Papers! e-course, then you should be well on your way to completing your white paper. You’ve probably developed a creative brief, interviewed subject matter experts, found compelling research to support your argument and drafted an outline of your white paper. Now, it’s time to […]