Only 34% of B2B Technology Marketers Are Effective at Content Marketing [Study]

New research reveals that most B2B technology marketers are missing a major key to content marketing success. Here’s what it takes to be effective… The Content Marketing Institute and MarketingProfs just released the B2B Technology Content Marketing: 2015 Benchmarks, Budgets and Trends – North America report. According to the report, 93% of B2B technology marketers […]

How to Take the ‘Boring’ Out of Your B2B Research Reports

Social media … mobile content … online video … Although these marketing channels are getting a lot of attention, another tool has surpassed them in terms of increased usage. And that tool is … research reports. According to the B2B Content Marketing: 2013 Benchmarks, Budgets and Trends – North America report, research reports jumped in […]