The 5 Best B2B Email Marketing Articles That You Might Have Missed
I share a lot of great B2B marketing content with my social networks. However, much of this content gets lost in my fast-moving streams. That’s why I’ve decided to round up some of my favourite articles (this time on the subject of email marketing) and share them with you below. Without further ado, here they […]
Does Building Relationships with Customers Really Help Drive Sales?
It seems as though everyone who works in sales is discussing The Challenger Sale: Taking Control of the Customer Conversation. The book outlines the five types of sales professionals and cites research showing that the ones who focus on building relationships with customers actually perform worse than all of the other types of salespeople, with only […]