The Ultimate List of Content Marketing Cheat Sheets

B2B marketers use an average of 13 content marketing tactics – from case studies to white papers to blog posts. Since 76% of B2B marketers are creating more content than they did last year, it’s crucial to find ways to be more efficient and productive. That’s why I loved this article by Marketing Insider Group sharing 15 content […]

The Top 10 B2B Marketing Posts in 2015

Here’s what B2B marketers were talking about in 2015 … along with a look ahead at 2016 content marketing trends. As you’re preparing your 2016 marketing, now is a good time to look back on what mattered the most in 2015. I rounded up my top posts of the year to find out what B2B […]

How to Get More Value From Your Articles

Articles and blog posts are a B2B marketing power tool. Here’s how to get more value from all of your articles, so you can reach a wider audience, attract more leads and turn them into customers …   Articles – including blog posts – are one of the top B2B marketing tactics. And with good […]

5 Content Marketing Hacks That Will Help You Start 2015 With a Bang

Wouldn’t life be great if we could press an “easy” button and bypass all the things we don’t like? We wouldn’t need to idle in traffic, clean the house or sit through another boring PowerPoint presentation. We also would never wonder what to blog about next. We could just press the button and – boom […]

Is It Time to Kill the List Post?

One of my friends recently posted this on Facebook: Dear Internet, I am really getting tired of roundups and top ## lists. What happened to good content and well-written copy? Personally, I am going to try and not click on any roundups or top ## lists for at least a month. It’s like a diet, […]

5 Easy and Low-Cost Ways to Get More Bang From Your B2B Blog Posts

It’s that time of the year again … the Content Marketing Institute has released its annual B2B Content Marketing: 2013 Benchmarks, Budgets and Trends – North America report. Last year, the biggest B2B content marketing challenge was producing engaging content. However, this year, 64% of respondents say they are having trouble keeping the content machine […]