5 Things B2B Marketers Can Learn From “The Tao of Twitter”

I’m a big fan of Twitter.   A few years ago, I traced 50% of my business to Twitter. The percentage was so high that I decided to put more effort into other channels in case Twitter went bust and I lost all my leads.   However, I still spend a lot of time on …

5 B2B Technology Companies that Are Doing Content Marketing Right – Highlights from “Epic Content Marketing”

Epic fails … epic cat videos … epic grilled cheese and bacon sandwiches … Today, everything is ‘epic’. However, Joe Pulizzi’s new book, “Epic Content Marketing: How to Tell a Different Story, Break Through the Clutter, and Win More Customers by Marketing Less”, is deserving of its title. First, the book’s scope actually is epic, …