5 Keys to an Amazing B2B Content Experience
Publishing great content is only half of the equation. You also must give your audience a great content experience if you want them to keep coming back for more. Here’s how … “If a piece of content is published, and nobody reads it, does it exist?” This was a question that Hana Abaza asked […]
How to Get More Value From Your Articles
Articles and blog posts are a B2B marketing power tool. Here’s how to get more value from all of your articles, so you can reach a wider audience, attract more leads and turn them into customers … Articles – including blog posts – are one of the top B2B marketing tactics. And with good […]
The B2B Blog Post Checklist: 9 Keys to Boosting Engagement, Shares and Conversions
A blog can be one of your most valuable marketing assets, as it can bring targeted leads to your content and engage them throughout every stage of your sales cycle. Here’s what to include in all of your blog posts to boost your readership, shares and conversions … Woo-hoo! You’re ready to publish your latest […]
Copywriters or Content Writers: Who Can Best Help You Achieve Your B2B Marketing Goals?
White papers … ghost blogging … sell sheets … Different marketing tactics require different writing skills. If you have limited resources, will a copywriter or a content writer help you achieve the best results? As a B2B marketer, you’re likely tasked with producing a ton of content. According to the 2015 B2B Content Marketing Benchmarks, […]
7 Keys to Creating B2B Product Pages That Convert Leads Into Customers
B2B buyers are conducting research online and waiting longer to speak with sales reps. Think of your product pages as a virtual sales team that educates buyers and answers their key questions. Here’s how to improve your product pages to engage leads and boost your sales. As a B2B marketer, you’re likely creating a ton […]
What to Look for in a B2B Copywriter
Outsourcing your B2B copywriting to a freelancer can be a daunting task. Choosing the wrong copywriter can cause project delays, increase your workload and cost you more in the long run. However, choosing the right copywriter can make your life easier, improve your marketing results and help you produce more content – faster. Many B2B […]
How to Create Your 2015 Content Promotional Plan
In today’s B2B marketing world, things are moving fast. Tweets fly through streams … Buyers mass-delete emails … And your last blog post was yesterday’s news. If you want customers to see your message, you can’t schedule a few tweets and hope for the best. Since it’s the end of the year, you’re likely planning […]