Last week, the Content Marketing Institute published their annual report on technology content marketing. The survey took the pulse of 2,562 technology marketers and offers a number of valuable insights. Here are some key findings: 95% of technology marketers use content marketing. 64% of respondents said that compared with one year ago, their organizations are […]
B2B content marketers who create and follow through with a plan are more successful than those who wing it. Here’s how to avoid common planning mistakes that can derail your content marketing success … We’ve all heard the saying, “If you fail to plan, you plan to fail”. With content marketing now mainstream (88% of […]
This review of Joe Pulizzi’s new book, Content Inc., explores how B2B marketers can think big to take their content marketing to new heights. In September of 2008, the stock market crashed. This was also the month when I left my job to start a copywriting business. When I left my job, I had one […]
If you’re planning your marketing, you likely have lots of content marketing projects in the works. And you’re not alone. According to research by the Content Marketing Institute (CMI) and MarketingProfs, 86% of B2B marketers now use content marketing to drive business. However, only 38% of B2B marketers think their content is effective. What causes […]
5 B2B Technology Companies that Are Doing Content Marketing Right – Highlights from “Epic Content Marketing”
Epic fails … epic cat videos … epic grilled cheese and bacon sandwiches … Today, everything is ‘epic’. However, Joe Pulizzi’s new book, “Epic Content Marketing: How to Tell a Different Story, Break Through the Clutter, and Win More Customers by Marketing Less”, is deserving of its title. First, the book’s scope actually is epic, […]
“This article was originally published by the Content Marketing Institute.” Ask 10 marketers what “content discovery” is, and you’ll most likely get 10 different answers. With all this variation, it can be hard to determine if content discovery is just a buzzword or something that can add significant ROI to your marketing. Content discovery has […]
It’s that time of the year again … marketing professionals are returning to the office from summer vacations and trading long lunches on a patio for a quick bite in front of the computer. Since it can be hard to make the transition from relaxation to a regular work schedule, I was lucky to […]
Wow – it’s less than one week until Content Marketing World 2012 – the world’s largest gathering of content marketing professionals. I’m thrilled to be speaking at this event. My presentation will explore how B2B companies can use content marketing to generate leads and shorten their sales cycles. In preparation for Content Marketing World, I […]
While content marketing is gaining traction for all of the reasons above, you still need to encourage leads to take the next step in working with you. That’s why you can apply a 90/10 rule to your content marketing, where …
According to the B2B Content Marketing: 2012 Benchmarks, Budgets and Trends report, one of the top concerns of B2B content marketers is producing enough content to engage prospects and customers. Since most organizations don’t have unlimited resources, it can be challenging to constantly feed your blog, website, social networks, newsletters, and other marketing channels with new and valuable information.
However, you can save time on content development and reach a larger audience if you find ways to reuse or reinvent the content you have already created. Here are three ways you can get double (or even triple) duty out of your B2B content …
There’s a debate happening about the value of white papers. In an effort to produce more content, many businesses are pushing out poorly-written white papers that do little to engage their target audiences. This is flooding people’s inboxes with boring content and causing marketers to question the format’s ROI. However, there are new ways to reimagine the classic white paper to excite and influence your audience …
Einstein defined insanity as “doing the same thing over and over again and expecting different results.” If your content marketing is on autopilot and you’re not getting the results you want, I wouldn’t say you’re insane, but you could certainly use some fresh ideas. Here are three tips to help you break out of your content marketing rut.
If you had the opportunity to attend Content Marketing World, or if you’ve been checking out all of the Content Marketing Institute’s amazing videos from the event, you may have lots of ideas on how to improve your content marketing. However, many organizations fail to see ROI from their content marketing because they don’t create a plan for getting everything done. This blog post will show you how to get your content marketing efforts moving forward with the help of an editorial calendar.
As a B2B marketer, you put a lot of effort into getting your target audience to visit your website and opt in for your white papers, videos and reports. However, if your landing pages don’t entice people to request your content, a lot of your hard work will be lost. That’s why I wanted to provide advice on how to improve your landing pages …
Originally published by the Content Marketing Institute. According to a recent study by FUSION b2b, the top B2B marketing priority for 2011 is lead generation. This supports what I’ve been hearing from my clients and peers – that their biggest challenge is attracting high-quality leads their sales teams will love. More marketers are turning to […]
Sometimes it seems like I do so much guest posting for great B2B publications that I start to neglect my own blog. That’s why I’d like to invite you to check out some of my recent posts for The Content Marketing Institute. These include “The 3 Big Myths of B2B Content Marketing,” “3 Keys to Creating Social Media Content that Converts” and more.
Content marketing is one of the hottest B2B marketing developments. According to Compendium, content marketing will be to 2011 what social media was to 2010. That’s because marketers are discovering how important it is to use compelling content to educate and entertain their target audience. Read on to discover 5 benefits you can achieve when you implement a content marketing strategy.