How Content Marketing Benefits Your Business (and Generates 3x as Many Leads as Outbound Marketing)

More than 85% of marketers use content marketing – and for good reason! Content marketing is a proven way to boost customer engagement and increase sales. Studies have shown that the average buyer now interacts with 11.4 pieces of content before making a purchasing decision. It’s not surprising that every year, businesses dedicate more of […]

The Top Dogs Of B2B Content Marketing [Infographic]

B2B marketers use an average of 13 content marketing tactics – from blogging to webinars. But with so many choices, what types of content will help you attract the most leads and turn them into customers? Here are five winning B2B content marketing tactics …