The 2012 Best of the Fresh Marketing Blog

Before we look ahead to 2013, I wanted to take a look back at the blog posts that have generated the most interest on the Fresh Marketing Blog in 2012. And without further ado, here they are: 1.     7 Keys to a Successful Retweet This article explains the basics of how to retweet and shows […]

The Mad Men Guide to Overcoming Creative Block

I’m hooked on Mad Men and can’t wait for the season five premiere. One of the things I love best about the show is watching Don Draper save many client relationships by coming up with brilliant concepts at the last minute … just before his clients are about to walk. However, you don’t need to wait until you’re almost screwed to come up with a great concept. Simply read on to learn the top 5 ways that Don, Peggy and the crew overcome creative block …

The Sterling Cooper Guide to Overcoming Copywriter’s Block

I’m hooked on Mad Men. If you haven’t seen the television show, it’s about people who work in an advertising agency on Madison Avenue in the early 1960s. Don Draper, the head of the creative department, saves many client relationships by coming up with brilliant concepts at the last minute when his clients are about to walk. However, you don’t need to wait until you’re almost screwed to create great copy. Simply read on to learn the top 5 ways that Don, Peggy and the crew overcome writer’s block.