How to Get More Value From Your Articles

Articles and blog posts are a B2B marketing power tool. Here’s how to get more value from all of your articles, so you can reach a wider audience, attract more leads and turn them into customers …   Articles – including blog posts – are one of the top B2B marketing tactics. And with good […]

Only 34% of B2B Technology Marketers Are Effective at Content Marketing [Study]

New research reveals that most B2B technology marketers are missing a major key to content marketing success. Here’s what it takes to be effective… The Content Marketing Institute and MarketingProfs just released the B2B Technology Content Marketing: 2015 Benchmarks, Budgets and Trends – North America report. According to the report, 93% of B2B technology marketers […]

How Original Research Can Help Your B2B Technology Company Stand Out

When I write blog posts for myself or for my clients, I look for compelling statistics to back up what I’m saying. However, it is often hard to find new sources that have published research on my topics, so I end up citing the same sources over and over again. This means that there’s an […]