The 7 Most Overlooked Opportunities For B2B Marketers In 2017

Life is hectic when you’re a B2B marketer.   Between attending meetings, planning campaigns, and publishing endless content, you might have trouble keeping up. You barely have time to analyze your own activities – let alone find out what other marketers are doing to succeed.   In the day-to-day rush, you may miss out on […]

How to Get Your Sales Team to Actually Use Your Content

Sometimes it can feel like a lost cause … You’ve created a strong library of content that you want to get in front of as many customers as possible. You hope your sales team will feel as excited about your content as you are. But then the momentum stops short at sales’ door. Building a […]

The 2012 Best of the Fresh Marketing Blog

Before we look ahead to 2013, I wanted to take a look back at the blog posts that have generated the most interest on the Fresh Marketing Blog in 2012. And without further ado, here they are: 1.     7 Keys to a Successful Retweet This article explains the basics of how to retweet and shows […]