What B2B Marketers Must Know About SEO in 2017
Staying on top of SEO best practices and increasing organic traffic is a priority for many B2B marketers. The more targeted buyers you bring to your content, the more you will increase your conversion rates and generate leads. I sat down with Stephen Johnson, resident SEO expert at Salt Water Digital, to find out how […]
The Ultimate SEO Checklist for Blog Posts
The days of tricking search engines are over. If you have been using tactics that try to manipulate Google, you probably have noticed a significant dip in traffic. Barry Feldman and Andy Crestodina have collaborated to create this 21 point SEO Blog Post checklist that can help you create blog content that satisfies both readers […]
11 Things That You Must Include in Your Next Blog Post
Woo-hoo! You’re ready to publish your latest blog post and bring more readers back to your blog. But before you queue your post, take a moment to review this checklist to make sure that it contains all of the pieces you need to engage readers, increase your social shares and drive conversions. Here are 11 […]
5 Free SEO Tools That Will Help Your Content Get Found
The #1 metric for B2B content marketing success is website traffic. Here are five free tools that will help you get more … If you publish a blog post, and no one finds it, does it exist? With 70% of B2B marketers creating more content than they did a year ago, it’s getting harder to […]
Boost Your Content Marketing ROI With These 5 Discovery Tips
“This article was originally published by the Content Marketing Institute.” Ask 10 marketers what “content discovery” is, and you’ll most likely get 10 different answers. With all this variation, it can be hard to determine if content discovery is just a buzzword or something that can add significant ROI to your marketing. Content discovery has […]
How to Get Your Blog Picked Up by Google News
Every day, I receive a slew of Google Alerts in my inbox. These alerts show the latest headlines for keywords related to the topics that I write about. The same blogs appear over and over again in these alerts, which means that they are probably getting a ton of traffic from people who subscribe to […]
Should You Let Others Syndicate Your Blog Content?
When you publish great content on your blog, others will want to share it with their communities. They may even ask if they can syndicate some or all of your posts to their blogs. However, as a marketer, do you want your company’s posts on someone else’s blog? Syndicating your content has a number of […]
The Top 10 B2B Marketing Insights from Content Marketing World
It’s that time of the year again … marketing professionals are returning to the office from summer vacations and trading long lunches on a patio for a quick bite in front of the computer. Since it can be hard to make the transition from relaxation to a regular work schedule, I was lucky to […]
Will Your Competitors Steal All of Your Content?
A few years ago, I came across one of my articles online. Only, I no longer wanted to claim it as my own. Some mass article website had taken one of my articles – something I put a lot of time into researching, writing and proofing – put it into a blender, spit it out […]
How to Create Google-Friendly Content that Increases Your Conversions
By Rachel Foster If you’re using SEO as a marketing strategy, you’ve probably heard about Google’s recent algorithm changes. The updates are designed to penalize websites that are engaged in shady content practices, such as keyword stuffing and publishing bad content just to get traffic. I recently received an email from Outbrain stating that […]