Only 34% of B2B Technology Marketers Are Effective at Content Marketing [Study]
New research reveals that most B2B technology marketers are missing a major key to content marketing success. Here’s what it takes to be effective… The Content Marketing Institute and MarketingProfs just released the B2B Technology Content Marketing: 2015 Benchmarks, Budgets and Trends – North America report. According to the report, 93% of B2B technology marketers […]
Email: Your Best B2B Marketing Tool for 2015
I use Facebook every day to catch up with my friends, RSVP for social events and post photos of my cat. However, I don’t use it for business. Although my clients are likely on Facebook, I’ve determined that this social network isn’t the best place for me to interact with them. For business, I prefer […]
5 Common Mistakes That Will Kill Your B2B Content Marketing Results in 2015
Many B2B marketers go year after year with their marketing on autopilot. They run ads in the same magazines, promote themselves on the same social channels and push out the same sales messaging. If it’s working, that’s great. However, the tides are turning. B2B buyers don’t want to be sold to and are getting better […]
5 Things B2B Marketers Can Learn From “The Tao of Twitter”
I’m a big fan of Twitter. A few years ago, I traced 50% of my business to Twitter. The percentage was so high that I decided to put more effort into other channels in case Twitter went bust and I lost all my leads. However, I still spend a lot of time on […]
7 B2B Twitter Best Practices
If you’ve been questioning whether Twitter is a worthwhile marketing investment, check out these statistics… According to the “Tweets in Action: Mobile/Tech” survey, 59% of people who have seen a tweet from a B2B technology company have visited the company’s website, as compared to 40% of Internet users who have not seen a tweet. When […]
Boost Your Content Marketing ROI With These 5 Discovery Tips
“This article was originally published by the Content Marketing Institute.” Ask 10 marketers what “content discovery” is, and you’ll most likely get 10 different answers. With all this variation, it can be hard to determine if content discovery is just a buzzword or something that can add significant ROI to your marketing. Content discovery has […]
How to Use Tweet Old Post to Bring More Visitors to Your Blog
I’d like to share a content marketing tool that can bring more people to your blog and help you get the most traction from your posts. It’s a free WordPress plugin called Tweet Old Post. The plugin does exactly what it says – automatically tweets older posts from your blog. Here’s a quick demo that […]
The 2012 Best of the Fresh Marketing Blog
Before we look ahead to 2013, I wanted to take a look back at the blog posts that have generated the most interest on the Fresh Marketing Blog in 2012. And without further ado, here they are: 1. 7 Keys to a Successful Retweet This article explains the basics of how to retweet and shows […]
How to Meet Content Deadlines When People Won’t Get Back to You
You may have noticed that I’ve disappeared from the blog during the past few weeks. That’s because my husband and I just moved and have been busy packing, unpacking, getting organized and assembling Ikea furniture. Now, we’re pretty much settled. I have a nicer home office and am hoping that it inspires lots of new […]
7 Keys to a Successful Retweet
Retweets are Twitter’s version of shout outs. They allow you to show appreciation for others by broadcasting their tweets to your followers. In return, others in your industry may want to share your tweets with their followers – provided your tweets are relevant and interesting. The purpose of this article is to explain the basics of how to retweet and show you how a few simple tweaks can increase the chances of your tweets going viral.
The 5 Biggest Questions About Creating Social Media Content that Drives Action
Many B2B marketers are turning to social media for lead generation. However, with an overwhelming amount of information shared within social media channels, it is becoming harder for companies to stand out and engage their target audiences. In my recent live chat on Twitter with host The Social CMO, I answered the top questions on “How to Create Social Media Content that Drives Action.” Here’s a summary …