Case Studies • Copywriter Toronto - B2B Technology and Software Copywriter

Convert B2B Prospects into Customers with Compelling Case Studies

With my case study writing services, you can turn your customer wins into powerful stories that influence prospects and accelerate sales.

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Your Customers Don't Believe You

B2B buyers have changed.

They no longer rely solely on brochures and sales reps to learn about products. Instead, they start with independent research—turning to peers, online reviews, and case studies for credible insights and recommendations.

And in a world flooded with AI-generated content, decision-makers are more skeptical than ever. That’s why case studies remain one of the most powerful B2B sales and marketing tools. They give prospects the authentic social proof they need to feel confident saying “Yes!” to your solution.

According to a study,

Producing case studies should be a top marketing priority as no one can “talk you up” better than your happy customers. And you likely have customers who are willing to share their stories with the world.

But if you’re like most B2B marketers, you don’t have the internal resources to interview your customers and write powerful stories. It’s impossible to get things done when meetings, phone calls, and projects constantly interrupt you.

That's Where I Can Help

Since 2009, I’ve helped B2B marketers use case studies to build trust with customers. My case study writing services have helped companies like Loopio, Coconut Software, and Varicent capture buyer attention and move leads through their pipelines.

I’ve also taught case study writing for MarketingProfs—equipping B2B marketers with the skills to tell stories that resonate.

Turn Your Stories Into Sales

The more powerful case studies you have, the more you can:

Enhance your credibility with prospects
Make your brand seem more human, as prospects will see how you help real people with real challenges.
Drive word-of-mouth.
Attract more high-quality leads.
Fuel your sales team with stories about customers in different roles or verticals, so they can match the right story with the right prospect.
Create valuable content while freeing up your internal marketing team for other projects.

“Rachel wrote case studies and other content that helped us recognize our customers and show them as thought leaders. The content also positioned us as thought leaders in a new marketing category that we were trying to establish.

Rachel asks the right questions and is very thorough in terms of getting the information that she needs to do her job. I appreciate how professional she is and her streamlined process. She adapted to our voice very quickly, and the quality of her writing is fantastic. Overall, she made my job a lot easier.”

Cassandra Jowett

Former Senior Content Marketing Manager, Influitive

“One challenge in B2B tech is developing interesting, human stories, and Rachel is a master of that. She understands not just the business impact we want to communicate, but how to balance emotion with logic. The case studies that Rachel wrote for us have received more than 1,500 views. They resonate with our audience, as they help new customers visualize the results they can achieve when they partner with us.”

Jillian Wood

Director of Marketing Communications, Loopio

Read How Case Studies Help Loopio Win More Business.

“The case studies that we’ve created with Rachel are the #1 most downloaded resource by our prospective customers.”

Vanessa Hartung

Director of Content Marketing, Varicent.

Read How Case Studies Help Varicent Increase Brand Awareness, Revenue, and Trust.

What You get

A Powerful Case Study That Gives Leads the Final Proof They Need Before They Say “Yes!”

When I write your case studies, I’ll take care of all of the heavy lifting so that you don’t get bogged down with mundane marketing tasks. Here’s what I’ll take off your plate:

step 1: Conduct a 30-minute strategy session with you

We’ll use this time to complete a creative brief and discuss how the case study aligns with your marketing goals. By the end of this session, we’ll know where to focus the story so that we can prepare relevant questions before the customer interview.

step 2: Interview your customer

We'll talk about the challenges they faced, why they partnered with you, and the amazing results that they achieved. I’ve honed my interview process over many years writing B2B copy and know the exact questions that will draw out a compelling story from your customers.

step 3: Record and transcribe your customer interviews

You can use the interviews to create future content (maximizing your value from every minute you have your customer on the phone).

step 4: Write your case study

You’ll get a 1,200-to-1,600-word case study with amazing customer testimonials that delight you (and your leads)! I typically provide first drafts of case studies within 5 business days of completing the customer interview.

step 5: Complete 2 rounds of edits

I'm known for getting copy right the first time (saving you endless headaches). If you do have edits, I typically turn them around within 1 business day.

step 6: perform A final check for peace of minD

After your case study is complete, I’ll send it to my proofreading team. Two professional editors will review your story to ensure the copy is flawless.

bonus: Give you email templates that make it easier to APPROACH customers FOR case studies and get your stories approved

Use these proven templates to ask customers to take part in a case study, schedule interviews, and sail through approvals. You’ll also get an email template that suggests ways your customer can promote their story.

What It Costs

Case Study Packages

You can spend up to the mid-five figures revamping your B2B website copy. Strategic case studies can help you drive sales at a fraction of the cost.

Only need one case study? I’ve got you covered.

1,997

1 case study (up to 1,600 words)
Creative brief
Email templates
1 internal interview (with recording)
1 customer interview (with recording and transcript)
2 rounds of edits

Recommended

Give buyers the social proof they need to say “yes” to your solutions.

5,391

3 case studies (up to 1,600 words each)
Creative briefs
Email templates
1 internal interview per case study (with recording)
1 customer interview per case study (with recording and transcript)
2 rounds of edits per case study

Empower your sales team with stories targeted towards prospects' roles, industries, or use cases.

7,988

5 case studies (up to 1,600 words each)
Creative briefs
Email templates
1 internal interview per case study (with recording)
1 customer interview per case study (with recording and transcript)
2 rounds of edits per case study

*Need design along with your copy? We have a designer on our team and can make this happen. Contact us for pricing.

How Much ROI Can You Get from a Case Study?

“Rachel Foster is a talented copywriter, marketer, and educator who I worked with for several years at Content Marketing Institute. She has strong writing chops, specializes in the tech and software industry, and really knows her stuff when it comes to engaging audiences and converting them into customers.”

Jodi Harris

Principal, Jodi Harris Content Consulting

Are You Ready to Tell Your Amazing Stories and Influence More Buyers?

Book a 15-minute call with me to chat about your goals and see if we’re a good fit. If so, we can get started on a case study that helps you attract and nurture high-quality leads.

Convert B2B Prospects into Customers with Compelling Case Studies

With my case study writing services, you can turn your customer wins into powerful stories that influence prospects and accelerate sales.

Get Your FREE Case Study Planning Checklist

A step-by-step roadmap that will keep your case study project on track

of buyers who read positive customer success content claimed that it influenced their purchasing decisions.

of B2B technology marketers called case studies “the most effective content topic.”

of B2B buyers said that it's important to see case studies on vendor websites.