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Turn B2B Prospects into Customers with Compelling Case Studies

Our case study writing services help you build your arsenal of customer success stories, so you can influence more prospects, shorten your sales cycles, and boost revenue.

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    1 %

    of buyers who read positive customer success content claimed that it influenced their purchasing decisions.

    1 %

    of B2B technology marketers called case studies “the most effective content topic.”

    1 %

    of B2B buyers said that it's important to see case studies on vendor websites.

    Your Customers Don't Believe You

    B2B buyers have changed.

    They no longer rely on brochures and calls with sales reps to learn about products. Instead, they turn to their peers for recommendations.  

    That’s why case studies are one of the most powerful B2B sales and marketing tools. They give prospects the social proof they need to feel confident saying “Yes!” to your product.

    According to a study, 79% of B2B buyers read case studies at some point during their purchasing process.

    Case studies are particularly important later in your sales funnel when buyers look for social proof that your solutions deliver results. 

    Why White Papers Are Important

    According to the Content Marketing Institute,

    40% of B2B marketers said that case studies are the #1 type of content for converting late-stage leads. 

    Producing case studies should be a top marketing priority as no one can “talk you up” better than your happy customers. And you likely have customers who are willing to share their stories with the world.  

    But if you’re like most B2B marketers, you don’t have the internal resources to interview your customers and write powerful stories. It’s impossible to get things done when meetings, phone calls, and projects constantly interrupt you.

    Build Trust and Drive Revenue with Compelling Customer Success Stories

    At Fresh Perspective Copywriting, we specialize in writing case studies for B2B tech companies. In fact, we’ve helped brands such as Influitive, Localist, and Vena Solutions engage leads with compelling case studies. 

    We’re so well known in this area that we’ve taught case study writing for MarketingProfs.

    See Samples
    What Makes a Good White Paper?

    Our Case Study Writing Services Will Help You Turn Your Stories Into Sales.​

    The more powerful case studies you have, the more you can:  

    • Enhance your credibility with prospects
    • Make your brand seem more human, as prospects will see how you’re helping real people with real challenges.
    • Drive word-of-mouth.
    • Attract more high-quality leads.
    • Fuel your sales team with stories about customers in different roles or verticals, so they can match the right story with the right prospect.
    • Create valuable content while freeing up your internal marketing team for other projects.
    “Rachel wrote case studies and other content that helped us recognize our customers and show them as thought leaders. The content also positioned us as thought leaders in a new marketing category that we were trying to establish.

    Rachel asks the right questions and is very thorough in terms of getting the information that she needs to do her job. I appreciate how professional she is and her streamlined process. She adapted to our voice very quickly, and the quality of her writing is fantastic. Overall, she made my job a lot easier.”
    Cassandra Jowett
    Former Senior Content Marketing Manager, Influitive
    “One challenge in B2B tech is developing interesting, human stories, and Rachel is a master of that. She understands not just the business impact we want to communicate, but how to balance emotion with logic. The case studies that Rachel wrote for us have received more than 1,500 views. They resonate with our audience, as they help new customers visualize the results they can achieve when they partner with us.”
    Jillian Wood
    Director of Marketing Communications, Loopio

    Read How Case Studies Help Loopio Win More Business.

    “The case studies that we’ve created with Rachel are the #1 most downloaded resource by our prospective customers.”
    Vanessa Hartung
    Director of Content Marketing, Varicent.

    Read How Case Studies Help Varicent Increase Brand Awareness, Revenue, and Trust.

    What You get

    A Powerful Case Study That Gives Leads the Final Proof They Need Before They Say “Yes!”

    When we write your case studies, we’ll take care of all of the heavy lifting so that you don’t get bogged down with mundane marketing tasks. Here’s what we’ll take off your plate: 

    step 1: Conduct a 30-minute strategy session with you.

    (and any internal team members who worked with your featured customer). We’ll use this time to complete a creative brief and discuss how the case study aligns with your marketing goals. By the end of this session, we’ll know where to focus the story so that we can prepare relevant questions before the customer interview.

    step 2: Interview your customer.

    about the challenges they faced, why they partnered with you, and the amazing results that they achieved. We’ve honed our interview process over our 10+ years writing B2B copy and know the exact questions that will draw out a compelling story from your customers. 

    step 3: Record and transcribe your customer interviews.

    so that you can use them to create future content (maximizing your value from every minute you have your customer on the phone).

    step 4: Write your case study.

    You’ll get a 1,200-to-1,600-word case study with amazing customer testimonials that delight you (and your leads)! We typically provide first drafts of case studies within 5 business days of completing the customer interview.    

    step 5: Complete 2 rounds of edits.

    We’re known for getting our copy right the first time (saving you endless headaches). If you do have edits, we typically turn them around within 1 business day.

    step 6: perform A final check for peace of mind.

    After your case study is complete, we’ll send it to our proofreading team. Two professional editors will review your story to ensure the copy is flawless. We offer 24- and 48-hour turnaround on proofreading. 

    bonus: Give you email templates that make it easier to APPROACH customers FOR case studies and get your stories approved.

    Use these proven templates to ask customers to take part in a case study, schedule interviews, and sail through approvals. You’ll also get an email template that suggests ways your customer can promote their story.  

    What It Costs

    Our Case Study Packages

    You can spend up to the mid-five figures revamping your B2B website copy. Strategic case studies can help you drive sales at a fraction of the cost. 

    The 1 Big Story

    •  

    Only need one case study? We’ve got you covered.

    1,997

    Get Started
    • 1 case study (up to 1,600 words)
    • Creative brief
    • Email templates
    • 1 internal interview (with recording)
    • 1 customer interview (with recording and transcript)
    • 2 rounds of edits

    Influencer

    Bundle & Save 10%
    •  
    Recommended

    Give buyers the social proof they need to say “yes” to your solutions.

    5,391

    Get Started
    • 3 case studies (up to 1,600 words each)
    • Creative briefs
    • Email templates
    • 1 internal interview per case study (with recording)
    • 1 customer interview per case study (with recording and transcript)
    • 2 rounds of edits per case study

    Sales Enabler

    Buy 4, Get 1 FREE
    •  

    Empower your sales team with stories targeted towards prospects' roles, industries, or use cases.

    7,988

    Get Started
    • 5 case studies (up to 1,600 words each)
    • Creative briefs
    • Email templates
    • 1 internal interview per case study (with recording)
    • 1 customer interview per case study (with recording and transcript)
    • 2 rounds of edits per case study

    *Need design along with your copy? We have a designer on our team and can make this happen. Contact us for pricing.


    How Much ROI Can You Get from a Case Study?

    “Rachel Foster is a talented copywriter, marketer, and educator who I worked with for several years at Content Marketing Institute. She has strong writing chops, specializes in the tech and software industry, and really knows her stuff when it comes to engaging audiences and converting them into customers.”
    Jodi Harris
    Principal, Jodi Harris Content Consulting

    Are You Ready to Tell Your Amazing Stories and Influence More Buyers?

    Book a 15-minute call with us to chat about your goals and see if we’re a good fit. If so, we can get started on a case study that helps you attract and nurture high-quality leads.

    Schedule a Call Now
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